We have been taught since our school and graduation days that after doing engineering or any graduation if one wants to make his career in the corporate world he must fight for any CAT/MAT exams and get admission into any of the premier institutions and do an MBA as PG
But over the last decade, there is a huge shift of consumers from traditional to digital media and there is behavioral change in making purchase decision
As India’s mobile and internet infrastructure with respect to devices, speed and availability has gone up three fold ,consumers spending time on these devices have also increased but the big question do this premier institutions are teaching this skills through the MBA and other PG programmes ? I searched many courses but found some executive education short duration programmes only with faculty being the same marketing professors only there are some startups and training institutes like upgrad.com and digitalVidya.com and dsim which are doing great as training institutes also if you want to learn it for free u can subscribe senior digital marketing authors like digitaldeepak.com , neilpatel.com,jeffbulas.com
As all product and tools in digital media world are data driven and analytical driven they keep updating themselves regularly by analysing and testing users behaviour and keep introducing new features also …
So even the faculty who are teaching this courses need to be practicing and be updated all the time which I find are rare as they are into academics and working full time as professors
Now why you should prefer digital marketing over an MBA
(1)It’s scalable – As a normal marketing manager u can’t scale things as u have a very limited scope and authority to execute but if you are a Digital Marketing manager you can scale the things not only regional or national level but even at global level.
(2)Low fees – I avoid comparing investment value over money especially when it’s spent on oneself and for learning only but at the time after graduating when u I are not earning u have to borrow some amount through education loans or a Freinds and relatives so one can easily do digital marketing courses as low as 50k (whether online or offline ) while doing MBA u should invest min 5 lac
(3)Time duration – Six month to one year is enough if you go for full-time courses although the real gain of knowledge is when u do practical projects only in MBA it’s minimum two years although u start doing internship and working since the third semester only
(4)Startups culture and Multi roles – if you are a mere an MBA in marketing those startups who wants to grow and scale at a bigger level they wont hire you but if you are even at a basic level of digital marketing u have multi roles like SEO, SEM ,SMM or for digital media buying positions.
Last but not the least the FUTURE ..
(5)FUTURE lies in Digital marketing – Businesses have started adopting the Digital marketing, marketing automation ,machine learning , predictive analytics ,AI and are now more Data and analytics driven .so u can’t survive merely by doing an MBA in marketing