10 Marketing Strategy for Jewellery Business to Increase Sales

NB Digital Technologies

To increase the sales or wanted to make your startup as a Brand. The important thing you need is a Marketing Plan for your Jewellery Business. In this Digital Era, people are introducing different types of strategy for marketing the products online. The Marketing arrangements is playing a vital role in brand recognition to the customers. Different marketing designs help the jewelry business to grow their engagement with people.

Social Engagement

Engaging socially with people is one of mandatory marketing method for jewelry industry these days as it aware everyone about your business. Social engagement is all about the activeness of your business on a social platform like Facebook, Instagram, LinkedIn, twitter, etc. Every business has different strategies to present themselves in social media like some businesses regularly market themselves in every platform.

For example – Tanishq (the brand) regularly engages with people in the advertisements on television. Some local brands or startups regularly engage with people through regular posts with very different and unique concepts in different social platforms.

Social profile for Jewellery Business
Instagram Profile of Tanishq

Website

The website gives the first impression on the user’s mind. If you don’t have an engaging and attractive website for your customers then it might be possible that they will forget your business. It is not needed that you have to create an e-commerce platform for your jewelry business.

But it is necessary to have a website for your jewelry business. The website should be user-friendly, attractive, have quality updated images, the location should be updated on every page and contact page should be visible with every tiny information. And most important information is the inquiry form for the users.

Marketing Strategy for Jewelery business
Website for Jewelery Business

High-Quality Photography

Photos create the best impression of your product in the user’s perspective. Jewelry is not only about photos or pictures it is about the quality of photos you show on your website, social media posts.

High quality photos helps you to examine the kind of gems, diamonds used in the jewellery which helps you to create good opinion about your business.

You can use your high resolution pictures in social media, website, google my business and extra to show your work and products to the customers and engage them with it.

Marketing Plans of Jewelery Industry
High Resolution Photography of Jewelery

Introduce special offers in special events

Correct offers with correct timings are really important and helpful for the business. 

Special offers are one of the great ways to increase your sales in the business. It has seen that offer attracts customers and helps in growing sales of the business.  

Try to put offers on different types of materials like gold, diamond, silver, Terracotta, etc and also on another kind of pieces of jewelry which will attract every kind of customers to your store.

Marketing arrangement for Jewelery business
Special offer on Special Occassion

Make a good recognition of your business with best reviews

You can make your brand recognised by using :

  1. Unique logo for your brand,
  2. Having good reviews by your satisfied customers on your Facebook Page
  3. Good profile in the professional platform that is Linkedin
  4. Can use good video reviews in the Instagram Profile
  5. Can make your own hashtag and market that hashtag to make your brand popular

Try to have or create a story with maximum of your Jewellery

Stories related to something attracts people, make them curious about the product they going to purchase and also fall them in love with the product they buy. Create stories which are emotionally appealing towards the customer.

From the case study of one of my client of Jewelry industry only, it was concluded that –

  1. They sold 10% more jewelry than regular sell
  2. Increased recognition of the brand

Promote your work online

Good content in the promotions is the necessity of maximumly every kind of business. Starting from facebook advertising covering up to a blog, good content attracts people attention towards the brand. After trying many things over in this long term business of digital marketing it is clearly concluded that good content and convincing content makes your customers buy your products.

In one of my case study, it is seen that while running different Facebook ads with different ad copy content. The one having good content with appealing (from point 6) story increases the engagement and sales of the product.

Target the Location & Age-Group

Not everyone purchases jewellery as it is one of the expensive things that anyone affords. Also not everyone knows the difference between real and duplicate jewellery. So, following are age group and locations that everyone should focus –

  1. The age group of 20+ should focus as they the known about the kinds of pieces of jewelry.
  2. Target the location from where customers can visit easily to your shop

Targeting the Audience

It’s great to apply all the above points in your jewelry business but if you are not targeting the correct audience or your work is not showing to the correct audience then possibly you will get the regular sell after working on all the things. So, advertising your products to the correct audience plays one of the major role in advertising. Now, who is the audience you will target are the people who are –

  1. The regular buyers of jewelry
  2. Interested in different types of jewelry
  3. Purchase big brands
  4. Interested in shopping
  5. Interested in weddings
  6. Uses the device iPhone

Targeting the Demographics

Other than the interests, location, and age-group, Demographics is the most important thing that should be kept in mind while targeting the audience. Some of the demographics that one should focus on the people who are-

  1. Having a good income that is financially strong.
  2. Having different life events like anniversaries, birthdays, weddings, etc.
  3. Whose relationship status is like married, in a relationship, can be targeted

So, these were some marketing plans and arrangements for increasing your sales and engagements with your customers.

5 important points for Digital Marketers for making better Ad Campaigns

Digital Marketers

How a Digital Marketer get better customer engagement?

Digital Marketing is growing at a high rate but with growing at a high rate, great competition and opportunity come in a package. Digital Marketing is not only about making ads or campaigns but also about the ways digital marketers are using their strategies. Some of them are as follows:

5 Important points for Digital Marketers

There are high bounce rates in the landing page for that exit-intent popups are used by the customers which never disturbs customers until unless they are not leaving the website. Popups help the digital marketers to track the customers and target accordingly.

In Google AdWords, categorizing keywords into different AdWords is not the only key but adding negative keywords when starting the campaigns is also necessary as it will help to increase the conversions.

For increasing your Ad Rank make as many extensions like site links, structure snippets, callout, etc which help to convert the user easily.

Categorize the keywords into various AdGroups in an Ad Campaign as it helps to increase conversions rate.

Using GTM, always make event button clicking tag for a call to action button before running ads.

These were some strategies that Digital Marketers should pursue while making or designing their ad campaign.

5 things u must know about facebook marketing for small business to reach your audience

It’s been a long time when people used facebook for connecting with each other and talking,
it feels like decade when all this happened as the time passed we grew digitally and technologically.
We started using every social sites to promote our business as well and
i think it all started with facebook as it was the best social platform to promote your products and business.

Connecting with thousands or lakhs or even more at single time was never as easy before like now.
People saw scope in this field and started trying and they eventually succeeded.
They started using facebook marketing services to enhance their brand image or promote their product.

So if you are thinking to promote your business or product through facebook marketing services you must read these points to get an assistance before hiring an agency for you

1.Facebook marketing services: it is a part of digital marketing which gives us exceptional targeting features.
Do you know that how does a facebook marketing works?
Ans: facebook tracks all users behaviour interest and location and as a facebook marketer we get all this while creating campaigns by using facebook tools.
All the digital business is not at all easy you must understand the things that a facebook marketing does,
i.e user behaviour, areas of promotion, audience etc.

2]Facebook ads and services company: you must always outsource the facebook marketing works as facebook keep updating their algorithms and as agencies manage various clients so they know about them better
and the important thing before hiring a facebook ads and services agency
you must know about that company and terms and conditions regarding that company and the brand image the company is having and the clients feedback they have earlier worked for,
because it will help you to know more better about the company and its work.

3]how to advertise on facebook for business

: you should be clear with the things you want to get done by the agency you are hiring the targeted audience, the area and the promotion days.
These things will help you to know the things that where is the scope of correction
and where you can grow your business more.

4]Facebook advertising costs

: facebook medium is one of the most cheapest channel to promote your brand
cost varies from businefacebook marketing for small businessss to business categories it approximately ranges from .30-.50 paisa ( in Rupees) cost per view (CPV) in case of videos and RS 2-5 in case of web traffic.
One of the important points you must be clear with as when you select a digital platform to socialize your product or get your company branding done you must know the cost that should be less than traditional way of marketing as you have selected digital media to enhance your brand.
The cost should be less than the other sources of the marketing. As you should know the cost to spent on particular projects and advertisement so that the cost management can be done.

5]Facebook ad services

: In facebook you can run your advertisement as video ad, banner ad, event promotions ad, boost post ad and for lead generations of your business. You must be specific with the ad services that are to be provided to you so that the things you need are surely provided and the alternatives and other things that are to be provide are also to be mentioned so that you particularly know that the things provided to you are useful or not.

Top Digital Marketing Companies In India

Top Digital Marketing Companies

Top digital marketing companies in delhi
1.brainworkindia.net:

if you start searching in google brainworkindia  rank as no 1 website on kewyord digital marketing agency in delhi so itself it proofs how good they are in SEO.

*they are specialised in web development and digital marketing

*they have worked with some awesome client like nestle ,fortis ,hyundai

2.http://www.bluedigital.co.in:

*they have 30 positve google review and are very good in their work

*they are specialised in mobile marketing,seo and other things

*they have worked with some awesome client like lenskart, philips, abp news etc

3.buffalosoldiers.in:

*they are one of the best digital marketing company in delhi.

*they are specialised in trendsetting, brand builders

*they have worked with Beervana,htc, Tech Mahindra

top digital marketing companies in mumbai

top digital marketing agencies

 

1.www.ethinos.com/:

*they are one of well known agencies in mumbai for digital marketing.

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they have a capture in social media and search marketing

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they have awesome relationship with their clients some of them are Toyota, ICICI, etc

2.http://fhdigital.co/:

*

they are one of the high impact business solutions and digital marketing agencies in mumbai.

*

digital markeing and advertising are their specialisation that no one can compete.

*

they have a upper hand in dealing with clients some of them are aditya birla, wipro, bluestar etc

3.https://fruitbowldigital.com:

*

a good name in mumbai and has won a gold medal in best digital marketing company.

*

specialised inbrand communication, social media and design.

*

they have a strong and good image because they have worked with mnc like reliance, saint gobain,mahindra etc.

best digital marketing companies in hyderabad

1.https://www.shootorder.com/:

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a digital marketing who has is roots from hyderabad and one the leading companies in this field.

*

seo, web hosting and many more things are their areas of specialisation.

*

they have worked with bmw, centuary, hathway and many more amazing companies.

2.http://www.infinityreach.com/:

*

they have been ranked in 1st page of google as they have worked hard for it.

*

they have done masters in ppc, content marketing and many other things.

*

they have worked with wizcraft,fedcup, smr holdings and many more awesome clients.

3.

www.firstshow.co.in:

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they are one of dynamic companies in this field and one of ranked marketing expert in hyderbad and india.

*

in the field of online marketingand digital strategy nobody can shake their place.

*

they have worked with named comapnieslike beer county, utv, reliance etc.

 

best digital marketing agency ingurgaon

1.https://ncmborz.com/:

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a gurgaon digital marketing agencies tops on google list and are one of sound companies in gurgaon.

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they have exelled in consultiong and seo.

*

they have dealed with sahara, indianchowk and many more big firms.

2.http://brandhype.in/:

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they are the leading company in this field.

*

they have specialisation in email marketing, seo, website design etc.

*they have worked with top clients like cosco, redprints etc.

3.http://www.digifish3.com/:

*

digifish is leaders and top rankers in google when it comes to digital marketing agency.

*

they have done a superb job in digital marketing, mobile marketing and many more.

*

broadway, digital india campaign, my healthbuddy and more are their projects in which they have done a great job.

list of best digital markeing companies in bangalore:

1.https://www.langoor.com/:

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they are marketing agency which helps a company to achieve a brand image.

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digital strategy, design and etc are the works nobody can beat them on.

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they have worked with clients like central, wipro, peter england and more which have the brand name on their on.

2.https://www.ralecon.com/:

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they have ranked on the top of the list in google as they have done a superb job in digital marketing.

*

they have a work specialization on seo, ppc, online reputation management and many more things.

*

they have a sound client management system like jindal, hdfc, orchids and more.

3.http://www.amplifium.com/in/:

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a company based on banglore which has excelled its roots in india throughtheir work.

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strategy, marketing automation and many other works are the things that they have superioirity on.

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they have sound clients like ozonegroup, capillary, sight savers etc.

List of digital marketing agency in pune:

1.https://www.ikf.co.in/services/digital-marketing.html:

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their work is to give people a brand fixation so that they can do their work smoothly and excell.

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they have a superb work in mobile app development, search engine marketing and more.

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they have managed to do a superb job with some big names like tata, mahindra, finolex and more.

2.http://www.digiwale.com/:

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they are masters in this field and they do a superb job in this field.

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they have a mastery in seo, sem, web design and more.

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tatasky, max life, peter pan and more amazing names are added to their list when it comes to client handling.

3.http://www.yashus.in/:

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they are amongst the top rankers in google in this feild which takes a lot of hard work in itself.

*

they are specialized in seo, digital marketing etc.

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lupin, icici, axis bank are the big names attached to them when it comes to client handling.

 

Share this articles with your freinds let them know if they  are looking for any services either Seo services or Sem services or   content marketing agency   or facebook marketing agency in india

12 Benefits of hiring social media marketing agency in Raipur chhattisgarh

Things you ought to know about social media marketing agency

Before telling you about why you should hire a social media marketing agencysocialmedia marketing in chhattisgarhncy you must need to know things related to it.

What is social media marketing?

With time passing by we are getting into new features and technologies and gadgets and gizmos so as we did in the field of marketing. Till the date, we knew about the traditional way of marketing such as door to door services or product marketing or banner distribution, but with the passage of time, we were introduced to digital marketing and best platform to get socialize and sell your product and reach many people at a point of time.Hiring a Social media marketing agency in Raipur will enhance your presence on the map of Chhattisgarh.

Social media marketing is a platform where you can market your product through social media sites and sell product by using catchy or attractive advertisements like a good design, content etc.

There are different kinds of things in social media marketing companies like:

  • Social media marketing strategy:  This enables the strategy for your brand or product which is as per your wish for which you are hiring the social media marketing company. This strategy enables things for targeted customers or reaching many people same time and popularizing your product or you’re creating your brand name.
  • Social media marketing campaign: In this campaign, your advertisement would be shown through different social media platform and seeing where people are interested and where we are lacking and working harder to reach your goals.
  • How much to pay for social media marketing: All companies when hires a personal staff they have to give training to them and then he does start his work after a period of time which wastes a lot of money but different social media marketing works require a particularly less amount than hiring a staff.

Benefits of hiring social media marketing agency

  1. Achieving Goals in Less Time: The main motto of your marketing campaign is to achieve your goal which is reaching your customer social media marketing helps you to reach your goal at less time as it does not involves any traditional way of marketing and is fast and less time-consuming.
  2. You will save money: when you hire a social media marketing company to market your product you do delegate a part of your work to another and Outsourcing to a marketing agency is a huge money saver. When you begin working with an agency you will discuss your business’s needs and goals.
  3. Manage Your Budget Effectively: Outsourcing a good digital marketing agency allows you to enable the skills and expertise your enterprise, instead of getting a new employee you will outsource a company which will get your work done by expertise persons and after your work is done you can pay up and finish the task.
  4. Time: You save on all of the time it takes finding someone or trying to learn the entire Internet marketing field yourself. The time spends on traditional marketing is usually a lot more than social media marketing.
  5. Advantage Over the Competition: Despite its increasing popularity, social media marketing is a channel that many businesses have yet to adopt and the ones that have generally take the “anyone can do it” approach.
  6. Building Brand Recognition: Social media agencies are dedicated to getting a brand widely recognized on all social media platforms, and to get your brand product talked about among influencers.
  7. Turnover: A high turnover rate can lead to an inconsistent brand image. The man-hours put into a new person being trained are costly.
  8. Focus on your business priorities: Hiring a social media marketing agency to do the hard task for you take the marketing load off of you and your team, thus giving you more time to focus on your core areas of importance and improving more and more area of your work.
  9. You Don’t Have to Train an Agency Team: If you take on the overhead of building your own marketing department, you’ll always be performing individual training and performance reviews, providing regular direction and leadership, and of course negotiating perks and benefits. With social media marketing agency, you have only one vendor to deal with.
  10. Social Media Tools & Tricks: Then there are different types of tools to manage each of your accounts, some are better than others. Many tools are same with only slight differences while others are head and shoulders above the competition in launching your social media presence. These tools which are well known and performed by social media marketing agency can help you to grow your business.
  11. You get the services of a team of experts: Your employees have salaries, so instead of coming up with a payroll for one person, you will be paying a team of experts in digital marketing who will research, create and implement marketing strategies that work. Essentially, you are paying for results and way affordable than an employee.
  12. Cover deadline on stipulated time: With a decent marketing strategy in place, your business cannot afford to lag or stray due to the time constraints of an in-house team. Every business has its own deadlines, but meeting them on the stipulated time might not always be possible unless and until you outsource certain jobs. The ability to work with expert digital marketing agencies all over the world gets you the opportunity to meet your digital marketing and content creation deadlines every time.

Social media marketing agency in Raipur (Bonus Point)- For any queries on how to grow your business through social media feel free to call us on 9827900742.

 

also if you want join any social media marketing courses or any digital marketing course in Raipur you are welcome for a coffee and a discussion at our office u cas also ask for a demo we provide social media service in raipur

Hiring Digital marketing agency in Raipur [Must read]

 

Raipur a city with lot of opportunities to start your business or to grow and expand your business . Last few decades this city has shown a massive growth for business and a area to start a start-up, after chattisgarh was separated from madhya pradesh nobody would have thought we would grow to at this extent that 1st smart city (Naya Raipur) of our country would be here.

After raipur has shown a wide scope of business here it also started socializing and digitalizing which helped us to grow more better. Not many of us knows that we have also started internet  marketing for socializing and expanding our business. Internet marketing is one of the best way to expand your business and work more places at a time and endorse your site digitally and increase brand value and promotion of products.

digital marketing agency in raipur

So if you are hiring Hiring Digital marketing agency in Raipur then you must first know

What is digital marketing?

Digital marketing is part of integrated marketing communication under which a brand connects with its targeted audience and make an impact through their content strategy and storytelling. It can be  any form of marketing that exists online, from your website to everything that you use online i.e. email marketing, facebook marketing, digital advertising etc are part of online marketing or saying in simple words marketing through digital mediums is known as digital marketing.

At a high level, digital marketing refers to content management and advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.

Assets You Must have for your business to grow:

  • Your website
  • Blog posts 
  • Ebooks and whitepapers
  • Infographics
  • Interactive tools
  • Social media channels
  • Earned online coverage.
  • Online brochures and lookbooks
  • Branding asset.

 

Top 10 Services we provide as digital marketing company in Chhattisgarh

  1. Search Engine Optimization (SEO):SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.We are one of the Best seo company in raipur

  2. Content Marketing in Raipur :Content marketing is all about the creation and distribution of high-quality content that attracts and engages audiences online.

  3. Inbound Marketing in Raipur :Inbound marketing is a strategy that utilizes many forms of pull marketing – content marketing, blogs, events, SEO, social media and beyond.

  4. Social Media Marketing in Raipur: SMM is a form of online marketing that uses social networking websites as a marketing device. It  refers to the process of earning traffic or attention through social media sites. In case you need a workshop in Raipur.

  5. Pay-Per-Click (PPC):Pay-per-click marketing is a way of utilizing search engine advertising to develop clicks to your website, rather than “earning” those clicks organically.

  6. Online public relation (PR): Online PR is very similar to traditional PR in the sense that it’s about influencing people rather than buying placement for brand content but it is online.

  7. Email Marketing:Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience.

  8. Marketing Automation:Marketing automation is a division of automation that allows companies to streamline, automate, and measure purchasing and selling duty and workflows, so they can raise practical efficiency and flourish revenue faster.

  9. Native Advertising: Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.

  10. Software Development in Raipur –For custom web applications and mobile application to increase your productivity and Customer Relationship management we are one of the software development company in Raipur.

 

Also if you are looking for Digital marketing jobs in raipur just read the article we have listed down top hot jobs for you start building skills on it join courses or start doing internship under agency like us

and if you are student and wanted to learn digital marketing course in raipur do visit our training programs section in our website

 

How to Find a Good Advertising Agency?

advertising.jpg

An advertising agency is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing in a promotion for its clients.

An agency can also handle overall marketing and branding strategies and sales promotions for its clients.

 Why do we need advertising agencies?

The reasons behind hiring the advertising agencies by the companies are:

  • The agencies are expert in this field. They have a team of different people for different functions like copywriters, art directors, planners, etc.
  • The agencies make optimum use of these people, their experience and their knowledge.
  • They work with an objective and are very professionals.
  • Hiring them leads in saving the costs up to some extent.

How to find a good advertising agency?

  1. For any campaign to start with we must have d exact requirement analysis of the given project so it better to first workout with planning of requirments you want agency to deliver for you  Decide what services you need, this will help you for preparing better advertisement for your Brand or project and also in hiring an advertising agency.
  2. Know your budget for your advertisment.-for any advertising agency to start your brand campaigns first and foremost they need a budget to plan ..having a preplanned budget helps an advertising agency to alot funds to various campaigns [social ,search,print,radio email etc] and later you can calculate the roi that which channel worked best for your brand
  3. GO for a small team -If you have a small business you should hire a small advertising agency because you don’t need to provide large number of services. But, if you run a large number of business you should hire a large agency which can provide wide variety of advertising services.
  4. Ask for earlier portfolio –so  before finalising or selecting an advertisement agency u must always ask for earlier works done it helps you to workout the earlier performance of the agency also if they had worked earlier in the same segment or businesss category that will definately add an experience while preparing for your brand campaign
  5. For any business we need to build a relationship with our vendors and clients so its always beetere to meet and intearct with each others regularly it not only have an impact on outcome but it also helps for sharing refernces and solve business problems either marketing or advertising together ..SO always Visit the advertising agency and take a look and discuss for better results . This will give you idea for a better advertising ad.

You can further read :- How to choose an Advertising Agency?