To increase the sales or wanted to make your startup as a Brand. The important thing you need is a Marketing Plan for your Jewellery Business. In this Digital Era, people are introducing different types of strategy for marketing the products online. The Marketing arrangements is playing a vital role in brand recognition to the customers. Different marketing designs help the jewelry business to grow their engagement with people.

Social Engagement

Engaging socially with people is one of mandatory marketing method for jewelry industry these days as it aware everyone about your business. Social engagement is all about the activeness of your business on a social platform like Facebook, Instagram, LinkedIn, twitter, etc. Every business has different strategies to present themselves in social media like some businesses regularly market themselves in every platform.

For example – Tanishq (the brand) regularly engages with people in the advertisements on television. Some local brands or startups regularly engage with people through regular posts with very different and unique concepts in different social platforms.

Website

The website gives the first impression on the user’s mind. If you don’t have an engaging and attractive website for your customers then it might be possible that they will forget your business. It is not needed that you have to create an e-commerce platform for your jewelry business.

But it is necessary to have a website for your jewelry business. The website should be user-friendly, attractive, have quality updated images, the location should be updated on every page and contact page should be visible with every tiny information. And most important information is the inquiry form for the users.

High-Quality Photography

Photos create the best impression of your product in the user’s perspective. Jewelry is not only about photos or pictures it is about the quality of photos you show on your website, social media posts.

High quality photos helps you to examine the kind of gems, diamonds used in the jewellery which helps you to create good opinion about your business.

You can use your high resolution pictures in social media, website, google my business and extra to show your work and products to the customers and engage them with it.

Introduce special offers in special events

Correct offers with correct timings are really important and helpful for the business. 

Special offers are one of the great ways to increase your sales in the business. It has seen that offer attracts customers and helps in growing sales of the business.  

Try to put offers on different types of materials like gold, diamond, silver, Terracotta, etc and also on another kind of pieces of jewelry which will attract every kind of customers to your store.

Make a good recognition of your business with best reviews

You can make your brand recognised by using :

1. Unique logo for your brand,
2. Having good reviews by your satisfied customers on your Facebook Page
3. Good profile in the professional platform that is Linkedin
4. Can use good video reviews in the Instagram Profile
5. Can make your own hashtag and market that hashtag to make your brand popular

Try to have or create a story with maximum of your Jewellery

Stories related to something attracts people, make them curious about the product they going to purchase and also fall them in love with the product they buy. Create stories which are emotionally appealing towards the customer.

From the case study of one of my client of Jewelry industry only, it was concluded that –

1. They sold 10% more jewelry than regular sell
2. Increased recognition of the brand

Promote your work online

Good content in the promotions is the necessity of maximumly every kind of business. Starting from facebook advertising covering up to a blog, good content attracts people attention towards the brand. After trying many things over in this long term business of digital marketing it is clearly concluded that good content and convincing content makes your customers buy your products.

In one of my case study, it is seen that while running different Facebook ads with different ad copy content. The one having good content with appealing (from point 6) story increases the engagement and sales of the product.

Target the Location & Age-Group

Not everyone purchases jewellery as it is one of the expensive things that anyone affords. Also not everyone knows the difference between real and duplicate jewellery. So, following are age group and locations that everyone should focus –

1. The age group of 20+ should focus as they the known about the kinds of pieces of jewelry.
2. Target the location from where customers can visit easily to your shop

Targeting the Audience

It’s great to apply all the above points in your jewelry business but if you are not targeting the correct audience or your work is not showing to the correct audience then possibly you will get the regular sell after working on all the things. So, advertising your products to the correct audience plays one of the major role in advertising. Now, who is the audience you will target are the people who are –

1. The regular buyers of jewelry
2. Interested in different types of jewelry
3. Purchase big brands
4. Interested in shopping
5. Interested in weddings
6. Uses the device iPhone

Targeting the Demographics

Other than the interests, location, and age-group, Demographics is the most important thing that should be kept in mind while targeting the audience. Some of the demographics that one should focus on the people who are-

1. Having a good income that is financially strong.
2. Having different life events like anniversaries, birthdays, weddings, etc.
3. Whose relationship status is like married, in a relationship, can be targeted

So, these were some marketing plans and arrangements for increasing your sales and engagements with your customers.

How a Digital Marketer get better customer engagement?

Digital Marketing is growing at a high rate but with growing at a high rate, great competition and opportunity come in a package. Digital Marketing is not only about making ads or campaigns but also about the ways digital marketers are using their strategies. Some of them are as follows:

There are high bounce rates in the landing page for that exit-intent popups are used by the customers which never disturbs customers until unless they are not leaving the website. Popups help the digital marketers to track the customers and target accordingly.

In Google AdWords, categorizing keywords into different AdWords is not the only key but adding negative keywords when starting the campaigns is also necessary as it will help to increase the conversions.

For increasing your Ad Rank make as many extensions like site links, structure snippets, callout, etc which help to convert the user easily.

Categorize the keywords into various AdGroups in an Ad Campaign as it helps to increase conversions rate.

Using GTM, always make event button clicking tag for a call to action button before running ads.

These were some strategies that Digital Marketers should pursue while making or designing their ad campaign.