Top 10 Indian jewellery stores on instagram to follow in 2021

For Indians, jewellery has never been about accessorizing. It has been passed from generation to generation. It was used to determine the wealth of a family and has been a big part of the Indian heritage. But today’s brands have re-invented the game of jewellery and accessorizing with them. Their designs speak to the youth and present as an amalgamation of style and affordability. Love the idea of taking something that is both traditional and contemporary? Well, you don’t have to go too far to look for jewellery that will up your accessory game. All thanks to the many Instagram jewellery accounts and brands that have set up shop on the social media app to connect with their audience.

Here are some of the best instagram stores in india that you must follow:

1. Pipa Bella

When it comes to buying jewellery online, we worry about a lot of things like whether the quality will match up to our standards, will the product look as shown in the image or will the delivery happen on time etc. Their collection is fun, quirky, and speaks to the working-class millennials.

2. Tribe by Amrapali

Tribe’s collection is for the millennial crowd that is close to their Indian roots. Their vast collection displays gold and silver-plated jewellery in unique tribal-inspired designs with popping colours that simply offer a fresh perspective on jewellery in India.

3. Krafted With Happiness

If you love quirky accessories with a pop of colour and lots of desi flavour then this brand will definitely impress you. Their collection hosts a number of handcrafted pieces to suit the needs of a 21st-century woman. It complements subtle to elaborate desi attires, evening wear and even party wear.

4. Nakhrewaali

With Nakhrewaali every outfit that you wear is sure to make a statement. Their jewellery are trendy, chic with a heavy influence of traditional and tribal motifs. you can get multiple offers on buy 2and buy3 bundle

5. Quirksmith

Started by sisters, Divya and Pragya, this brand is all about favouring the modern Indian woman who is a force of nature! Their quirky pieces speak volumes and surely match with the on-going trends. as mentioned in there handle “We create designs that have a piece of you! Browse through a wide collection of handcrafted jewelry and wall decor”

6. The Tassle Life

The designs are inspired by the rich cultural heritage of India and most of the prints are traditional prints which have been worn by people for a long time. They incorporate them in the form of handmade accessories and footwear into modern day designs and create an amalgamation of colors. the page is handled by by Nishma Singhal ,you can find some awesome Handmade Customizable Accessories,
Designer Footwear & Home Decor.
They also provide Cash on Delivery options and Free Shipping Pan india

7. Chic Mela –

As the name suggests, Chic Mela, has a mesmerizing collection of jewellery pieces that can be paired together or be used a statement piece! As mentioned in there handle they provide Fashion Jewellery and Accessories for BossBabes ,New- Summer Compact Mirrors
Ships in 24 hours
Packaged in recycled, reusable coloured boxes

8. Bauble Love

Bauble Love is one of those Instagram jewellery accounts that offers both, contemporary designs along with quirky tradition-inspired accessory collections. You’ll be spoiled for choice! As mentioned in there handle they provide Handcrafted | Sustainable | Fair Trade
Our possessions must be things we like, use & that bring value to our life 🌿 ♥️
Shipping Worldwide 🌎 | #indiabaublelove.in

9. Fooljhadi  If you’re always on the lookout for unique jewellery pieces, it doesn’t get better than the hand-embroidered numbers by Fooljhadi. They’ve got earrings, necklaces, bangles, rings, anklets and hairbands—all made with a variety of materials intricately woven together. as per thee handle Hand embroidered jewellery! Fooljhadi – F 125 Lado Sarai, New Delhi, India (by appointments only) Contact number: +91-9711442432

10. Coshal Art

is the platform for traditional handcrafted products that deeply empower the Dhokra artisans.
Here at Coshal, we are committed to developing and promoting the beautifully handcrafted creations of tribal artisans and specially abled craftsmen. Our offerings guarantee to appeal to the senses while also striking a balance between modern and rustic aesthetic sensibility. A plethora of products, ranging from home décor to popular gifts to jewelry, are showcased here and available for sale online. The ancient and intricate Dhokra art (metal casting which uses lost wax casting) owes its uniqueness to the style of work mostly seen in Bastar, Chhattisgarh. Digital visitors are encouraged to view the item and enjoy some of the small details seen in the work. With time, we hope to let you discover the true story behind every product.

11. TarksyaTraditional jewellery with a contemporary twist—Tarksya has a good mix of statement and everyday accessories to choose from. Browse through a variety of earrings, necklaces, rings, and hand jewellery.

if you are a jewellery store owner we have curated some awesome jewellery marketing plan and strategies ,let us know how we can help you

Digital Marketing for jewellers to promote jewellery business in 2021

Do you want to promote jewellery business online ?if yes then digital marketing is the best way to promote your jewellery business

When it comes to online user is 24by7 connected through Mobile constantly consuming content and is super informed about the products and brand available in market today

We are in 2021 and after covid pandemic our indian economy is in recovering mode ,consumers are back to normal track and with speed infrastructure coming up with 5g data speed your brand is just a click away

Learn How to promote your jewellery products online

when it comes to online there are various channels and platforms where u can promote jewllery products
in a non specific order u can promote in following channels
  1. Instagram Marketing for jewellery business
  2. Facebook Marketing for jewellery business
  3. Google search engine Marketing for jewellery business
  4. Display Advertising in Website and apps
  5. Youtube marketing for jewelry business
  6. Sms and Email Marketing for jewellery Business
  7. Ecommerce Marketing -Running performance paid campaign for sales in your website
  8. Whatsapp marketing for jewellery business
  9. Multichannel Social media management for jewelry stores

Digital marketing in jewellery business can have different approach and perspectives it depends on the team executing the plan but at the end of the day ROI matters

Users in facebook and instagram are constantly evaluating jewelery products also there is huge numbers of fashion and beauty influencers

Instagram Marketing for jewellery business -hashtag and ideas

there are various hashtags for jewellery product lyk #jewellery #jewellerymaker #jewelleryinspiration #jewellerytrends #jewelleryart #jewelleryartist #jewellerylovers #jewelleryaddict #jewellerylover #jewelleryaddict #jewellerysale #jewellerymaking #jewelleryforsale #jewellerygram #jewelleryshop #jewelleryfashion

TOP 6 marketing strategies to improve your Website -SEO rankings

  1. Improve your page loading speed

Your page loading time is important for a few reasons.

First of all, if your load speed is too slow, Google will recognize this, and it will harm your ranking.

But a slow website will also impact the way your website visitors engage with your pages.

As a result, those negative interactions will hurt your ranking too.

  1. Produce high quality content

How often do you update your website?

If you haven’t touched it since the day you built it, you probably don’t have a great SEO ranking right now.

To drive more traffic to your website and increase its popularity, you need to give visitors a reason to keep coming back.

Your content needs to be high quality, recent, and relevant.

Another factor that impacts your SEO ranking is so-called dwell time.

This relates to how much time people spend on your website per visit.

If your site has fresh, exciting, or newsworthy information, it will keep visitors on your page longer and improve your dwell time.

Websites that provide highly informative content typically have long dwell time.

Google Chrome controls nearly 45% of the Internet browser market share, making it the most popular browser in the world.

That number will continue to rise as Chrome was also the most downloaded browser of 2017:

High quality and relevant content will increase the chances of your website being bookmarked by visitors.

  1. Optimize your images

Pictures and other images are great for your website.

But you need to make sure they are optimized properly if you want these images to improve your SEO ranking.

I’m referring to factors such as the file format and size.

Huge images can slow your page loading time, which, as I’ve said, hurts your ranking.

Resize or compress your images to optimize them.

You can also use your images to sneak in keywords by naming them accordingly.

  1. Break up your content with header tags

Headings are another way to help improve the user experience on your website.

They break up the content and make it easier to read or skim.

Plus, headers make everything look more appealing, which is always beneficial.

If your website is just a wall of text, it’s going to discourage people from spending a long time on it.

As a result, your SEO ranking will suffer.

If you’re running your site on WordPress, you can easily change the header tags.

  1. Start blogging

It’s an outstanding tool for lead generation and helps you engage with visitors to your website.

But what most people don’t realize is blogging also improves SEO rankings.

Here’s why.

As I have already mentioned, producing fresh, updated, and relevant content can drive people to your website and give them a reason to stay on your pages for a while.

Well, blogs are the perfect channel for you to accomplish this.

If you can establish a large group of faithful readers, you can get lots of traffic to your site on a daily basis.

  1. Use outbound links

There are certain things you can do to increase the credibility of your website.

Sure, you can make claims, but it looks much better if you back them up.

All of your data claims should be linked to trustworthy and authoritative sources.

As you can see from what you’ve read so far today, I do this myself.

But here’s another example that illustrates what I’m talking about from a blog post I wrote about generating l

10 Planning Tips for building your awesome Website in 2020

website design services

10 Planning Tips for building your awesome Website in 2020

Are you planning a super fast website for your business then you are at the right place,

Our team of expert IT consultants are here to guide you on how to get an awesome super fast user-friendly website which your customers enjoy navigating

In this article we are letting you know the 10 important things to consider before starting to build a website

website design services

1.UI Design

Design is both art and science when we plan a website the uttermost thing to plan first is User Interface [UI] Design  of Website as in 2020 we all know how important Is to consider the interface and design elements of a website ,if you are planning a website development always  ask for UI design first,it helps you ideate ,iterate and get all your content and Design placed properly

Bonus Tip – Ask for references of UI design in your same business categories this gives you an idea how your competitors have made there UI design

when u have an idea for any product make sure to hire UI design company and involve them as stakeholders

2) Information architecture

You bring your complete business into a Digital space that is why it’s important to align all your categories, product details and support,contact in a proper structured way

So building your information architecture before web designing and web development is important

Bonus tip – ask for wireframes for your information architecture, its basically LFI – Low fidelity prototype where you can iterate and it’s always better before  building the website

information architure for website design

3) Brand Tonality of your Website-

every website is uniquely crafted and has different shades and texture, it has various composition of colors and fonts and when it settles down it creates a brand tonality for your business,

It’s important to set the right brand tone of your website

Bonus Tip – Ask for color pallets and templates which suits your business colors

Brand Tonality in Website

4) Copywriting of your Website-

A good copywriting makes your business distinctive and set you apart from your competitors also Google and users both love good quality content ,So  a good website not only generate leads but also gives you sales and revenue So it’s important how you do copywriting in your web pages

Bonus Tip – Always Write Unique copy, Google AI have 99% accuracy in checking plagiarism

Copywriting for Website Design Services

5) Website Features and functionality

what features do you want to build in your website ? it can be a web form to get lead data or some interactive quizzes and surveys to get feedback ,List down all features which u want your users to interact with it helps web designing  and development team to ideate better

Bonus Tip – List features which gives great interactive experiences to users

Website Features and Functionalities

6) Mobile Responsiveness -of your Website

In 2020  we have 70 cr. Smartphone users with 4G internet connectivity in India – So we have to design our Website with Mobile first approach your desktop

Bonus tip – Use Google Mobile Usability tool and check your page score

Mobile Responsiveness in Website Design

7)Page Loading Speed of your Website-

By far the page loading speed of your website whether in desktop or mobile is the most important factor for User experience as well as for SERP  , always check page loading speed of your website

Bonus tip – use tools like Kingdom/gtmetrix/chrome console to test page speed

Page loading Speed SEO factor

8) Web Admin panel

when you are building a dynamic website asking for web admin panel so that you can view your contacts and update content from the panel only also you can ask for a panel for sending sms and email from the web Admin panel

Bonus tip- Check admin panel frequently to know about customers who have contacted your business through website

Web Admin panel

9) Integrations with tools –

Building websites in 2020 should come with integrations of tools, there are many tools for Live chat, user intelligence, analytics,CRM,Sms,Email marketing etc which you should equip your website for better performance.

Bonus tips – Check these 10 important tools to integrate with your website in 2020

Integration with tools

10)SEO friendly website-

the purpose of website should not be limited to just providing  information only but all web pages should be SEO optimized so that u can rank easily in Google search ,it helps you to give organic leads and inquiry as well as for brands its important to be there and  when customers is searching  for solutions

Bonus tip– Use different keywords in different pages don’t stuff important keywords in home page only

SEO freindly Website

Firefox blocks Facebook pixels and other thrid party tracking cookies

Firefox blocks Facebook pixels and other third party tracking cookies

Promoting privacy to it’s userbase Firefox now enables enhanced tracking protection by default

that means it will be blocking third party tracking cookies lyk Facebook pixels and Google ads, analytics,Gmail etc

Complete List is here https://disconnect.me/trackerprotection/blocked

It’s a new age for privacy so as a smart consumer
will you shift to Firefox now or use Chrome only? ( m a chrome user)

As Facebook pixels and other Google tracking tool will fail to save cookies what will you do as a Digital marketer to target users who use Firefox ?

Firefox Now Available with Enhanced Tracking Protection by Default Plus Updates to Facebook Container, Firefox Monitor and Lockwise

Firefox blocks Facebook pixels

Digital marketing in Raipur [ 5 FAQ you must know]

How to Choose Digital marketing institute in Raipur ?

To choose best Digital marketing institute you must evalute institute in following parameters

  1. Faculty experience and qualification
  2. Syllabus that what exactly course will be covered What topics will be taught ?
  3. Practical case study solving
  4. Notes and assignment
  5. Feedback of past students
  6. Course fees
  7. Paid internship after course completion
  8. Employibilty after course completion

U can ask from the ex students about the course delivery and the learning impact they had after completing the course

How much is Digital marketing course fees in Raipur

Second you must know about the fees generally in our coaching academy we offer two different courses short term course and ling term course whose fees varies from 5000 to 15000 rs

Although I consider fees as an investment in our self and we should always invest I. Our self and grow

Engineering and management have totally failed the industry expectations companies need skilled people who can perform and do there job with higher productivity

How to get Digital marketing internships in raipur

In raipur various companies are offering internships and jobs

After completing of Digital marketing training course does the institute is providing you paid internship ? as after training if you have actually learned the skill the course should make you employable

So ask for courses which can give you internships and at least you can get what investment u have done in your course

How to get Digital marketing jobs in raipur ?

Generally without gaining skills people search for jobs and have an expectation to get job instantly

I ahve personally interviewed more than 100+ aspirants and found that they lack basic communication skills and understand of basic marketing even candidates ahve worked in various companies and when asked about Digital marketing they simply say they know to post in all pages and some ads

Before seeking a job a candidate must do his SWOT analysis also learn some basic skills which he or she can perform and deliver

How to choose the right Digital markteing course for you ?

Well there are various Digital marketing courses for an example

  1. SEO course
  2. Facebook and Instagram marketing course
  3. Google ads (Search ads , display ,YouTube ads)
  4. Marketing automation course

Businesses and brands have omnichannel strategy you must be well versed for all channels and know all skills

So u first start with Facebook and Instagram marketing and once you have learnt enough in creating awesome ads u can start learning Google ads

I have written more about Digital marketing courses

and Digital marketing institutes here

Why to join as intern in Digital markteing agency in raipur ?

Well academy is good but when it comes to practice you need application of your concepts and theories in real live projects

So learning while working as intern from Digital marketing company is always better then learning from any academy

In case if in any query feel free to call me on 7987300407

Digital marketing agency : 5 important things you must know before hiring them

What does a digital marketing agency do ?

In 2019 consumer behavior is changing very fast consumers are 24 by 7 connected with their smartphones and consuming information ever then before

With so many channels and platforms your business needs an online marketing company to tap your target customer and make sure your brand is connected with them whenever they need to buy or need assistance in buying products

Gone were the days when business used to spent heavily on traditional marketing like tv,print radio now brands are heavily investing on digital media channels

For which you need a data driven digital marketing agency for execution of your campaigns

The job of agency is to market your product and create a brand that people love to buy from

So basically the digital marketing agency works include :

1) Planning Digital media Campaign strategies

2) Planning budget accross each channel’s

3) Planning Content production and distribution

4) Launching and optimising Campaigns

5) Analysing campaign performance and measuring important key performance indicators (KPI)

6) Reporting to all stake holders

And last but not the least providing growth to the business or clients ,

How to select the best digital marketing agency in India ?

You must first find Companies with best digital marketing team

Because it’s the team and the experience with proven results is all that matters

Well every agency has team and various members are involved

You can easily search the organization name in LinkedIn and find the skills of employees and experiences.

Digital marketing agency

You must know what is the core competencies of the team which is planning and executing all the Camapigns

So for an example ,

Some guys excel is SEO ,

Some in creativity and create amazing catchy ads which seeks user attention

Some are analytical and breathe data

Some are good at Google ads generating relavant traffic

Some are good at Facebook ads

Some guys are good at Instagram marketing and selling products

Some are good at automation

Some are good at funnel marketing

Some loves content marketing and creating good video ,blog infographics

So I will say every team have different members having different expertise

One should always ask for the case studies

The best digital marketing agency is one who understands your customers better and empathize with them

Still in India people bombards sms and mail without user permission and claim as best digital marketing agency

So choose wisely ,

Ask for Case studies

Ask for Planning

Ask for ROAS

Digital marketing services required for a business

It’s totally depends on three things

What is the stage of your business is it startup ,SME 3-5 year old ,MNC/corporate ?

As for startup you need first accelerating growth you need first 100 customers very fast ,to get into the market you need marketing spend budget it’s really tough to launch big campaigns

For SME – Now when you are sustainable business already running you can start with 2-3 channels lyk combination of any two start with

1) Facebook and search ads

2) SEO and Instagram marketing

3) Search ads with YouTube marketing

4) Display ads with Facebook marketing

5) sms and email marketing

So according to the marketing plan and recurring budget a SME can choose digital marketing services

Now comes MNC or corporates those who have annual marketing budget

How to do digital marketing for multi national companies and corporates ?

First most important part is to study the sector it can be any sector for example

Real estate

Manufacturing

Services

Education

Consulting

Retailers

Electronics and appliances

Fashion

Proffesional services

Construction

So it can be any big business or brand those who are doing business since 5+ years and have a annual marketing budget

Second you need to plan channels accordingly and divide the budget accordingly

When campaign is at scale it’s important to analyse core KPI and u need a team of analyst who on daily basis gives you important data story and insights for an example

What are digital marketing campaigns important key performance indicators ?

So when u hire a digital marketing company what should be the key performance indicators which u should ask from your digital marketing manager

  1. Cost per impression/reach

  2. Daily unique reach

  3. Daily clicks vs daily visitors

  4. Daily organic visitors

  5. Cost per click and cost per view

  6. Daily leads and cost per lead

  7. Channel wise spent and leads

  8. Growth rate in each channel

  9. Conversions from each channel’s

So here was some examples metrics and KPI which needs to be analysed on daily basis for better performance of digital marketing Camapigns and as a business owners one must ask with there agency

How to do Digital Marketing for Doctors and Clinics [7 imp. hospital marketing strategies]

digital marketing ideas for hospitals

 digital marketing ideas for hospitals

Searching for digital marketing ideas for hospitals ? then you are at the right place

Digital Marketing has earned a lot of boom in today’s era. Previously people focus on traditional marketing however, Now, Digital Marketing has infused in almost every sector.

Searching for hospital and clinics online has become a trend and is one of the top 5 activities done by online user.

Medical industry cannot neglect digital Marketing, as a person encountering any problem will first search online for the medical problem, doctor, hospital and diet. Even after the doctor has prescribed the medicine they will cross check its usage and side effects.

Diabeties, Thyroid, BP, kidney stone, PCOD’s , Heart problem are few of the very common diseases. One member of the family will surely have one of it. With the advancement in medical technology, treatments are also available, so before visiting a doctor around 80% of user first search and then they go.

How to choose correct Audience for Digital Marketing

Choosing or finding a relevant audience is very important in Digital Marketing. To find the correct audience its very important to empathise our customer. So let’s see how to target relevant audience for hospitals and clinics.

5 important healthcare marketing strategy

A.) Medical store: Target people near Medical stores and Hospitals.

B.) Age wise: As people aged above 55 are more likely to have medical problems. Many disease are common to particular age group people, so based on age we can target

C.) Device wise: A person having BP is more likely to have a bp machine. so people searching for medical devices can be targetted.

D.) Disease wise: user searching for disease-related queries, like its symptoms or medical treatments. user searching for particular doctors can also be targeted.

E.) Health conscious: A person suffering from BP or Thyriod will definitely search for good health chart and what to eat or not. So this can also be targeted

Channels For Digital Marketing

Search Engine Marketing:

Businesses that employ search engine marketing along with search engine optimization and ad campaigns gain higher visibility than those who don’t.

Search Engine Optimisation / SEO

Search Engine Optimisation includes the most potential user’s. This is a way where we rank our website on top of Search Engine Results Page (SERP) for particular keywords. A user will search for a particular keyword phrase that may be related to a disease, department of doctor etc. We have many keyword tools where we can find the top searched keywords, like- keyword planner by google ads, Ahref, Semrush, etc and using those keywords we can rank our website on top10.

Google Ads / PPC

Google Ads is a platform or a tool by Google for running ads on Google partner websites. We can run multiple campaigns on google depending upon the network, goal, audience, and targeting method. we have different targeting method through which we can target our audience.

  1. Search campaign: People prefer doing homework before visiting a doctor as people these days are avid researchers. So in this we will run a campaign where an ad will be shown to people searching for a particular disease or particular designation of doctor. Basically, we will pay to google to show our ads on top for any search query related to medical terms.

Example: orthopedic doctor, doctor for arthritis, doctor related to bones, etc. The keyword list we can find from keyword tools like Ahref, Semrush, etc.

2. Display Campaigns: This type of ad campaign consists of an image with the ad. we can use this campaign for remarketing our searched user and targeting our ads to a particular audience. The audience will be related to health sector industry. Here are the few examples:

3. Youtube Campaign

This type of ad campaign consists of a video with the ad. we can also use this campaign for remarketing our searched user and targeting our ads to a particular audience, as mentioned above. We can target people who are subscribed to health-related channels or searching for doctors, diseases, treatments, etc.

video marketing if done efficiently could convert a customer easily. The hospital should empasize to create video content based on patients feedback.


Digital marketing campaign ideas for hospitals

a.) Health-related Infographics: We can prepare good infographics showing diet charts related to common medical problems like BP, Sugar, Heart problems, etc. We can advise our audience what to eat and not to eat if you are suffering from so and so problem. we can advise them how to survive a heartache or general cold and flue.

b.) Full body checkup: Medical checkups cost too much these days. we can give offers to our users for full body checkup. It will help us to drive leads to our hospitals.

Before booking an appointment –

  • 77% of patients use search.
  • 26% used reviews generated by consumers.
  • 50% used health information sites.
  • 54% of the patients used health insurance company sites.
  • 83% used hospital sites

3). Social media marketing strategy for hospitals

People are active on social media and social media is equivalent to ‘word of mouth’ marketing. This type of marketing plays a huge role in the healthcare sector. If many people around you, recommend a particular doctor, you are more likely to consult that doctor.

Over 40% of consumers say that information found through social media affects the way they deal with their health. People these days also consult their problem in social media. Health-related opinions spread like a fire on social media and are often trusted.

consumers are desperate for information and advice related to their health.

User Persona for healthcare Leads

User persona 1

Name: Rakesh dubey

Age : 31

Occupation: chairman of an IT Firm

Goal: searching for a good orthopedician in Raipur

Summary: Mr Rakesh dubey is suffering from constant knee pain since 5 days.he is looking for a good orthopedic in Raipur where he can treated

Pain point: High fees, correct solution for his problem, travel

User Persona 2

Name:Rashmi Arora

Age: 41

Occupation: house wife, living in Raipur

Summary: Mrs vibhuti Arora who was constantly having multiple body pains was diagnosed with Arthritis a year ago. She had been through many treatment but there was no improvement.She also went to mumbai for the same  and is looking for a good doctor in Raipur where she can start her treatment.

Pain point:High fees, correct solution for her problem.

We at Nb digital Technologies plan User personas first and then build story around it if you are looking to hire a data driven Digital marketing company then let us know how we can help you ,

 DIgital marketing for docters