How a Digital Marketer get better customer engagement?
Digital Marketing is growing at a high rate but with growing at a high rate, great competition and opportunity come in a package. Digital Marketing is not only about making ads or campaigns but also about the ways digital marketers are using their strategies. Some of them are as follows:
There are high bounce rates in the landing page for that exit-intent popups are used by the customers which never disturbs customers until unless they are not leaving the website. Popups help the digital marketers to track the customers and target accordingly.
In Google AdWords, categorizing keywords into different AdWords is not the only key but adding negative keywords when starting the campaigns is also necessary as it will help to increase the conversions.
For increasing your Ad Rank make as many extensions like site links, structure snippets, callout, etc which help to convert the user easily.
Categorize the keywords into various AdGroups in an Ad Campaign as it helps to increase conversions rate.
Using GTM, always make event button clicking tag for a call to action button before running ads.
These were some strategies that Digital Marketers should pursue while making or designing their ad campaign.