Digital marketing agency : 5 important things you must know before hiring them

What does a digital marketing agency do ?

In 2019 consumer behavior is changing very fast consumers are 24 by 7 connected with their smartphones and consuming information ever then before

With so many channels and platforms your business needs an online marketing company to tap your target customer and make sure your brand is connected with them whenever they need to buy or need assistance in buying products

Gone were the days when business used to spent heavily on traditional marketing like tv,print radio now brands are heavily investing on digital media channels

For which you need a data driven digital marketing agency for execution of your campaigns

The job of agency is to market your product and create a brand that people love to buy from

So basically the digital marketing agency works include :

1) Planning Digital media Campaign strategies

2) Planning budget accross each channel’s

3) Planning Content production and distribution

4) Launching and optimising Campaigns

5) Analysing campaign performance and measuring important key performance indicators (KPI)

6) Reporting to all stake holders

And last but not the least providing growth to the business or clients ,

How to select the best digital marketing agency in India ?

You must first find Companies with best digital marketing team

Because it’s the team and the experience with proven results is all that matters

Well every agency has team and various members are involved

You can easily search the organization name in LinkedIn and find the skills of employees and experiences.

You must know what is the core competencies of the team which is planning and executing all the Camapigns

So for an example ,

Some guys excel is SEO ,

Some in creativity and create amazing catchy ads which seeks user attention

Some are analytical and breathe data

Some are good at Google ads generating relavant traffic

Some are good at Facebook ads

Some guys are good at Instagram marketing and selling products

Some are good at automation

Some are good at funnel marketing

Some loves content marketing and creating good video ,blog infographics

So I will say every team have different members having different expertise

One should always ask for the case studies

The best digital marketing agency is one who understands your customers better and empathize with them

Still in India people bombards sms and mail without user permission and claim as best digital marketing agency

So choose wisely ,

Ask for Case studies

Ask for Planning

Ask for ROAS

Digital marketing services required for a business

It’s totally depends on three things

What is the stage of your business is it startup ,SME 3-5 year old ,MNC/corporate ?

As for startup you need first accelerating growth you need first 100 customers very fast ,to get into the market you need marketing spend budget it’s really tough to launch big campaigns

For SME – Now when you are sustainable business already running you can start with 2-3 channels lyk combination of any two start with

1) Facebook and search ads

2) SEO and Instagram marketing

3) Search ads with YouTube marketing

4) Display ads with Facebook marketing

5) sms and email marketing

So according to the marketing plan and recurring budget a SME can choose digital marketing services

Now comes MNC or corporates those who have annual marketing budget

How to do digital marketing for multi national companies and corporates ?

First most important part is to study the sector it can be any sector for example

Real estate

Manufacturing

Services

Education

Consulting

Retailers

Electronics and appliances

Fashion

Proffesional services

Construction

So it can be any big business or brand those who are doing business since 5+ years and have a annual marketing budget

Second you need to plan channels accordingly and divide the budget accordingly

When campaign is at scale it’s important to analyse core KPI and u need a team of analyst who on daily basis gives you important data story and insights for an example

What are digital marketing campaigns important key performance indicators ?

So when u hire a digital marketing company what should be the key performance indicators which u should ask from your digital marketing manager

1. Cost per impression/reach

2. Daily unique reach

3. Daily clicks vs daily visitors

4. Daily organic visitors

5. Cost per click and cost per view

6. Daily leads and cost per lead

7. Channel wise spent and leads

8. Growth rate in each channel

9. Conversions from each channel’s

So here was some examples metrics and KPI which needs to be analysed on daily basis for better performance of digital marketing Camapigns and as a business owners one must ask with there agency