Digital Marketing Agencies should focus on creating value for consumers in 21st-century. There are a billion of consumers who are connected through digital mediums so digital advertising agencies must always focus on creating value for Driven Marketing and Advertising. There are following planning that best digital agency should do:-
1. UI/UX PLANNING
:- user interface and user experience from important points for any digital marketer most of the marketer they know how to run add but they are not able to convert
their customer for them they must understand about user pain and user flow what people think and what they want while interacting with your brand
There are three types of audience in a digital marketing audience are the whom we target to show our clients project. We target our audience in three different ways :-
a. Basic Audiences- It is also known as a core audience in this we have to select our audience manually based on a characteristic, like Age, data, location and also demographic interest and behaviour of audiences.
b. Custom Audiences- In this we have to upload a data or a contact list to connect with our customer in facebook and also in this we have to target a people who already click business or they put on impression in our advertisin it business part of Re-marketing audience.we can also distribute our audience in three parts-loyal and potential customer, web visitor and mobile user.
c. Look a Like Audiences- This is basically from by our customer information to find people similar to them on Facebook in this we have to target audiences on the basis of our custom audience data like E-MAIL PHONE NO.
3. BUDGET PLANNING:-
It takes money to make money. If we want to expand our brand increase our sale and grow our business we have to invest money into our marketing to make it happen we have to invest in digital marketing our business should be very visible in the online world because more potential customer moved online they actively search product online. So first we have to search a people on Social Media according to age, gender, locality from there we get knowledge about how many public who belong to the same category. For example:- We have to sale a tata in excavators for that we have to create a user segment and audience accordingly in facebook and google from them we have to set an audience example there 90000 people in a single state so our cost for add will be 1/10 of people whom we target that is 9000.
So if you want a digital marketing agency that work with you as growth partner then always ask this three important questions
We at NB Digital Technologies always believe that all above points should be focused whenever we plan any digital marketing campaigns