In 2019 consumer behavior is changing very fast consumers are 24 by 7 connected with their smartphones and consuming information ever then before
With so many channels and platforms your business needs an online marketing company to tap your target customer and make sure your brand is connected with them whenever they need to buy or need assistance in buying products
Gone were the days when business used to spent heavily on traditional marketing like tv,print radio now brands are heavily investing on digital media channels
Top 30 Digital Marketing Blogs you must follow in 2019 [Categorywise]
10 Most important Blogs on Content Marketing
VentureBeat said that “Copyblogger is the bible of content marketing”. For providing started information on content marketing it started the blog in 2006. The founder of Copyblogger is Brian Clark was a one-man army. He started his journey of CopyBlogger but today it is one of the best content marketing blogger. Basically, content marketing not only SEO, blogging or content writing but it’s far more than that. It gives you all the relevant information and facts related to content marketing about what’s new is going on with online content marketing.
2.Content Marketing Institute
Content marketing institute is leading as one of the best training organization. In every spring season, the largest content marketing world event and content tech summit event every September. It was founded by Joe Pulizzi. In this training institute, he provides content marketing education globally, how to retain and attract customers by evoking their interests.
It was started in 2004. It is the home for bloggers who wants to create and grow their blog. Then they grow themself to work professionally as bloggers. They use to get around 8,000 posts which are related to blogging advice, tips, and also they provide tutorials of the latest blogging trends.
Joe Pulizzi was the founder of Scoop in 2011. He loves to work passionately on content marketing and also works on how to be better in brand marketing. It was launched itself as a Content curation service. Presently, it reached up to more than millions of people which are reading by thousands of millions of peoples. It started because it believes that software and technology can make content publishing better in the future.
5.Convince and Convert
Convince and convert was started in 2008 by Jay Baer. In 1993 when online marketing started, he has advised many brands which are around 700. It is not only just an agency who solves the problem of customers but it is a counselor who makes working easy and helps to resolve the issue. It is one of the highly-focused and experienced firms in the field of digital marketing.
Seth blog is started by Godin Seth. He is a teacher and also interested in writing. So, long he has written around 19 books which are also emerged as best selling books. He generally writes on the basis of business, management, and motivation. He shares the content, which can help people to be positive and self about their life. He tries his best to provide powerful messages for the business and marketers to grow in their field.
Buzzsumo is all about the content based tool, it is one of the influential online growing tools which helps to find out which type of content is in trend, which type of content will be popular in the web, which type of content by topic will be popular in the web and many other categories this tool finds the best and shareable content for writing. It also does the competitor’s analysis, keyword alerts, information influencers, and content insights.
8.The Copy Bot
The founder of The copy bot was Demain Farnworth. He is the former chief content writer who is one of the best web writers. He provides people with the best advice related to web writing, tips for content marketing. The goal of the website is to provide the best service. It is achievable by giving actionable advice to the users how to connect with the users by using their content and how to attract them for that content.
It was founded in 2008 for working in the area of content marketing Newscred insights is the global leader whose main focus was marketing. It is the powerful platform for the marketers to grow in their field by breaking the older methods of marketing, to grow by providing the powerful resources to the marketers to inspire them, educate them and for making marketing better.
10.Tipping Point Labs
It was founded in 2002 by James Cosco. Tipping point lab is one of the top ten digital content creation agency where everyone works on creative content, creating new ideas about how to make your content so valuable that can help to brand, marketing. For making project-video, web platform or ebook they use the best stylistic approach and also have years of experience in it.
10 Most important blogs on SEO
Moz not only writes a blog but also it builds a tool which makes SEO, inbound marketing, link building and also content marketing easy. In 2002, Moz was Rand Fishkin and its headquarters is located in US, Seattle, Washington. Moz totally focuses on SEO because according to Rand Fishkin it is the best to do marketing and also it gives the opportunity to the users to simplify the SEO by building a Moz software and tool for SEO.
2.Search Engine Land
All the aspects of Digital Marketing, advertising technology, and Martech landscape are covered by two sites MarTech Today and Marketing Land which are founded by Danny Sullivan and Chris Sherman (VP of Programming & Founding Editor). Search Engine Land and its sibling’s publications are also founded by these veterans only and useThird Door Media to publish.
3.Search Engine Journal
To approach search marketing content SEJ is the unique community-based approach which was launched in 2003 which was founded by Loren Baker. To promote and to publish strategies, tactics, data, and tools that helps SEO to work SEJ, believes in “working smarter not harder”.It publishes daily content on topics like Social media, SEO, Paid search, Content strategy, Content marketing through which it attracts over 900,000 visitors monthly..
4.Search Engine Watch
This was initiated by Danny Sullivan in 1996 and in 1997, he sold Search Engine Watch provides news and information about search engines and search engine marketing. In 1996, Search Engine Watch was founded by Danny Sullivan. In 1997, Sullivan sold it for an undisclosed amount to MecklerMedia.Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and to help site owners who try to improve their ability to be found in search engines.
5.Search Engine Roundtable
In December 2003 Search Engine Roundtable was founded by Barry Schwartz. Search Engine Roundtable is a website on the news where topics related to the premier search engines discusses in it as reported on Internet forums
Today Semrush works as a SaaS that is Software as a Service but previously it was founded as an SEO tool and also as a browser extension. Founder of Semrush was Oleg Schchegolev and Dmitry Melnikov. SEMrush is a company which sells marketing analytics software subscriptions in Philadelphia as a SaaS-based Company.
Seo book was founded by Aaron Wall in 2003. SEO book offers many things like search analysis, marketing tips, online business tips, and general commentary on the evolution of the web from an algorithmic, publishing & business model perspective.SEO book was previously designed a blog and one of the oldest sites that are regularly updated.
The founder of Yoast was Joost de Valk in 2010. The aim of Yoast was only Seo which helps everyone to give chance to rank in search engines. To attract the traffic they desire Yoast SEO plugin, blog posts, and online courses should enable both large companies as well as small websites.
For best and proof are driven SEO advice Backlinko is the platform for professional marketers. The founder of Backlinko was Brian Dean, who is one of the internationally recognized SEO experts. He started this to teach the lessons he learned by his experience. Soon he started to publish the strategies that help marketers to grow their business.
10.Seo by the Sea
The founder of SEO by the Sea is Bill Slawski in 1996. This blog helps you to learn directly from the search engines and collect information from there such as patent filings and whitepapers, to check the rankings of the web pages in the search engines, to understand the assumptions and processes behind the working of search engines.
10 Most important Blogs by the Famous Bloggers
In the beginning, Quicksprout was started by one of the world’s leading digital marketer Neil Patel in the early ’20s i.e., 2008. In the discipline of digital marketing, by working from years Neil Patel built Quicksprout as the major site for digital marketing. In the present, the charge of Quicksprout is Corry Cummings and Lars Lofgren. It shares the tips, tricks, hacks for business growth.
The founder of Hubspot is Brian Halligan and Dharmesh Shah in 2006. The goal ofHubSpot products and services is to offer tools for content management, social media marketing, web analytics, and search engine optimization. Basically to help companies for attracting visitors, converting leads and close customers, Hubspot offers software for inbound marketing and sales.
Digital Vidya was founded by Pradeep Chopra in 2009. It is Asia’s leading training company for Digital Marketing and Data Science and also in India it was the first to start the Workshop series of Social media marketing. It worked with over 35000+ professionals with 15000+ brands like Cisco, MakeMyTripmarketing. etc and all these contributed their presence in more than 3000+ training for Digital marketing and data science.
4.Social Media Examiner
Social media examiner gives the solution of all the problem if you are struggling with using Social media to connect with customers, brand awareness, drive traffic, and to increase leads. As it helps millions of businesses by providing their resources it came up as the World’s largest social media marketing resource. The goal of Social Media Examiner is to constantly work on the trends and changes going on with Social media. It was founded by Michael Stelzner in 2009 and today 60 million are getting advantage from the content.
The founder of Buffer Blog is Joel Gascoigne. They are the fully distributed team, meaning that we’ll be fixing bugs and replying to your questions from around the world. To schedule posts, analyze performance, and manage their accounts in one place is what buffer do, to help businesses and marketing teams and all these things are done by the buffer to make things easy and time-saving for the companies.
AFAQ’s is known for its Advertising, Media, Marketing, Digital & Agencies. The online leader in marketing communications whose objective is to fulfill the information needs and to make the lives easier od professional in advertising, media, and Marketing. It was started on 28 September 1999. It was originally named as agencyfaqs later it was rebranded as afaqs.
7.Shout me loud
In 2008, Harsh Agrawal founded Shout me Loud. His passion was to learn and sharing it to people so, he started blogging to explore himself. To share his favorite things with the world Harsh Agrawal found a great medium for this that is blogging. Firstly he shared random stuff after that he started sharing the things which worked for him.That’s how ShoutMeLoud was started.
Kissmetrics is simply an automation platform designed for customer engagement. This platform is designed to achieve the goal of understanding customer behaviours and increase the level of engagements. It was founded by Neil Patel in 2008 for the user’s to provide the solution for engagement level of the customers, the effectiveness of product performance Neil Patel just combined the Behavioural analytics with an automated email campaign.
The founder of Digitaldeepak.com is Deepak KanakaRaju who writes about digital marketing on this blog and also a columnist at Entrepreneur.com and YourStory. Digital Deepak is one of the top 10 digital marketing blogs in India. It provides an ultimate guide to Content marketing which made his name as the well-known brand. He started it for personal blogging where he makes the notes on Digital Marketing for the future.
Neil Patel founded it in 2017 who has 116 members in his team. He is the New York Times bestselling author. He is recognized as the top 100 entrepreneurs under the age of 30 by President Barack Obama. He is listed as top 10 marketers by Forbes. This blog is the guide for advice, tips, and tricks all related to Digital Marketing.
These were the famous blogs which are approximately followed by everyone in the world. Either to get an idea for writing or using their advice while working as a Digital Marketer.
Here is a list of Top 10 digital Marketing services
1] Facebook marketing services-
If you are searching for cost-effective solutions then facebook is the best social media channel as it give us the lowest cost to reach our target audience
also it give us various creative ways like video,gif and carousel ads which make a great user interaction and enhance customer experience
We get paid traffic of users with lowest cost as much as cost per click Rs 1 which is very lower side as compare to google search ads and other ad platforms
2] Search Engine Optimisation services-
90% user journey starts with Google search engine as a business owner your organization must be listed in Google my business and all your website pages should be SEO optimised, as a SEO professional the job is to track relevant keywords and make sure all your website pages rank and top 10 positions of Google search Search Engine Optimisation services are generally and done and retainer-based model in which minimum 5 to 10 keywords are managed to rank in top 10 pages, currently Google search use machine learning and AI so it’s very hard to manipulate their ranking algorithm so you need a good quality content and a proper on page and off page SEO strategies to rank well and the best way to take services is to ask for case studies where the agency have proven work portfolio
3] Sms marketing services –
User, today 24 by 7 connected to mobile devices so SMS channel is again the best way to connect with your customer generally user use DND services not to get promotional SMS
the best ways to use them as inbound channel whenever you have any lead sign up or form fill up you can use SMS to inform
We can also give WhatsApp links for sending SMS generally it cost around 10 to 12 p and on transactional SMS it costs around 20-22 paisa, if you have user database or if you record all your customer database in CRM then you can integrate SMS services and send the scheduled message also today the world is of automation so you can also use mobile marketing automation to regularly connect with your audience
4] Creative designing services-
digital is all about information and today on an average a user is connected at least three to four hours a day in a mobile whether it’s Instagram or Facebook you need quality content in the form of Creative designs or infographics where you can post it regularly on your pages this makes user informed about your products and services and also increase the brand value by consuming quality content in the form of designs
5] Youtube advertising services-
YouTube is the second most search engine after Google search and as video is having 5 time management with respect to blogger any infographic show YouTube ad is again one of the most best channel to run ads as it gives you around 20 paise to 50 paise ascospore engagement also in the form of YouTube you can tell the story about your brand and engage and convince users to buy your product recently think with Google study shows that now YouTube help as assistant channel to aware user about how to use or other story type videos which makes and empower users in their decision and buying journey
6] Email marketing services-
email Marketing Services is again a very important as email is something personal when you want to build relationship and trust with your audience you need to send them personalized messages and offers so email marketing is one of the best tools till date, there are various type of tools and example send in blue, sendgrid, AWS-SES, MailChimp and various third-party tools which you can integrate with your CRM and also with your landing pages and once user registered a lead form you can sequence and automate all your emails from various email marketing tools
7] Pay per click [Search engine marketing services]-
As told about search engine is very crucial and 99% of users and name starts with search but as you take a bit longer time show PPC is a very good method in which through Google ad you can get instant traffic as much as you want but the marketing budget should allow you as Google ads works in a bid An auction model there are many bigger brands who pay much much higher but here the quality of Leads is warm leads as user is having the intention to buy while and social media advertising the user is not ready to buy so there is different in quality of lead and PPC and social media advertising, through Google ads, you can get targeted and relevant traffic with respect to your keywords
8] Display/banner advertisement services
Display ads by Google is one of the cheapest and having largest Inventory of add spaces as Google AdSense have maximum tie-up with various blogs so you can create an engaging jrf ads or through Google web designer and select the topics and placement with respect to your business categories of an example you can run ads in news category section show the banner ads will be shown only in the news and the location which you have selected it gives us very low cost per click as low as .2 paisa
9] Web Analytics services-
Avinash Kaushik one said that a good digital marketing manager should have a measurement model before starting any campaign you must know the KPI an important Metrics to track so that you can track the ROI, ROAS of campaign you need to understand data when you start any campaign in any channel you get a hell lot of traffic so you need to understand your user behavior user journey and how the user is acquired from which channel show analytics tools like Google Analytics helps to make smarter decisions and optimize your budget spending, Without web Analytics and not marrying your campaign you can loose hell lot of budget
10] Content writing services –
opywriting is the key to make stories and engage your users so you must have a quality blog where you should aware and assist your target audience and help them to make a good decision for that you need to regularly post blocks in your website so you need content writing services a good copywriting also add value to the brand today the user is very much informed and want more information before buying anything so he check out various blocks videos and infographics to understand the product and services and make smarter and better decision with respect to Google search you need to regularly publish blogs.
Digital Marketing is one of the subjects which can be pursued by anyone. The great thing about digital marketing is that it’s not necessary to be technical, not necessary to be an MBA. For the job purpose, it is necessary to be prepared for the interview. For which there are some common, easy and important questions which can be asked in the interview of Digital Marketing.
Doing just Digital marketing courses are not enough for the job seeker to find a job. There is a need for many other things to get a job. From those, Digital Marketing interview questions are one of the important subjects to be ready with.
Digital Marketing Interview Questions are categorized for three different kind of people –
Digital Marketing Executives
Digital Marketing Manager
Digital Marketing is the branch in marketing where the human can do marketing using the internet. It also includes many types of marketing like mobile advertising, Pay per click ads, facebook marketing, Search engine optimization, etc. These were some of the categories in digital marketing used for advertisements.
Digital Marketing Interview Questions for Freshers –
Define Digital Marketing?
In simple language, Digital Marketing means marketing of the products and services using the internet. It can also be defined as marketing which can be done by using electronic devices in various channels. Moving to the upper level, Digital marketing defines as the advertising of the products by delivering them using different channels like search engines, Websites, Social media, email and mobile apps.
What are the techniques in Digital Marketing?
Search engine Optimization
Search engine Marketing
Pay per click
Social Media Marketing
Compare digital marketing with Traditional marketing?
Using Digital Marketing we can target the correct audience whereas in traditional marketing it is not possible.
In Digital Marketing, we can track the users whereas in traditional marketing we can not.
In Digital Marketing, it is easy to analyze the users whereas in traditional marketing we can not.
In digital Marketing, we can work according to the ongoing results whereas in traditional marketing we can not.
What is important Engagement or likes/followers?
Engagement means public or users are participating in it by clicking on it whereas likes/followers mean to just like the post, for example, Instagram or other platforms. So, both are equally important according to need.
What is Search engine Optimization?
Abbreviation of Search engine Optimization is SEO. Seo means to rank your website in the Search engine organically. To get rank in the top in Search engine it is necessary to have a good content and keyword. Good content and internal, external links helps a keyword to rank in the top of the search engine.
How do you categorize Digital Marketing?
What are the ways in which SEO can be done?
On page Seo
Digital Marketing Interview Questions for Digital Marketing Executive
What are the tools you use to do Digital Marketing?
Google Keyword Planner
Facebook Audience Insights
What do you know about Google Adwords remarketting?
Remarketing means to target the audiences who have already seen standard display and search campaigns. The main difference between advertising and Remarketing is targeting the Audiences. While visiting the website there is a special tracking code which places cookies on the browsers of the people visiting your websites and then in the display and search network, it serves ads to those with that cookie on the browsers. It is an important part of the Pay per click advertising. The goal of remarketing is to connect with those people who have an interest in the products and services providing by the companies. There are various ways which are used by marketers to target like how to target best to those people, which website visitors to target, how to make the most of your remarketing ads, and how to optimize these remarketing campaigns.
To generate leads what are the quality that a PPC ads should have?
Expansive – PPC is repetitive so, it needs adapting and growing. Relevance – USe the targeted keywords. Exhaustive – Apart from targeted keywords, long tail keywords are also imporatnt.
What is Google Adwords?
Google Adwords is a place where Digital marketers pay to run an Advertisement in it. It is made by Google to run Advertisements to rank a website or advertises on Google. This is the marketplace where various companies pay to Google to rank their website on the first which is based on the keyword. The keyword can be found by using the Google keyword planner tool. It is the word, longtail keyword or a phrase which the user wants to find and got your ad on top of the searches.
What are the techniques use to do off-page SEO?
Question and Answers Submissions
What are the areas for Keyword optimization ?
What are the digital marketing tools you use ?
Digital Marketing Interview questions for Digital Marketing Manager
What are the key factors needed to make landing pages?
Call to Action
Urgency and scarcity
What are the stages to make a Sales funnel?
How can you measure the successful SEM efforts?
There are many metrics which are used to measure social engine marketing. But some of them are as follows –
Quality Score – It means the relevancy of the keyword
Click through rate – It is the number of clicks by impressions
Conversion Rate – It is the number of converted goals
Cost per Conversion – Amount paid for a per goal.
Wasted spend – It means bidding on the keywords that are not converting and wasting the money for that keyword.
According to you, why Search Engine Marketing is important?
Search Engine Marketing is important because –
It can increase Brand Awareness
It is great for local marketing and advertising
It brings more qualified Leads
It’s the quickest way to be first.
It gives you the greatest flexibility
Name some digital marketing Extensions which makes your work easy?
Page analytics – An extension of Google Analytics
SEO minion – An extension for SEO like what is the ranking of the page, impressions, and clicks.
Tag Assistant – An extension for Google Adwords
Keyword Everywhere – An extension for Keyword
Grammarly – A Website and an extension for writing content.
What are the Google adwords extensions you used while making an Ad?
Structured snippets Extensions
What is the AMP ?
Accelerated Mobile Pages is an open-source coding standard for publishers. The aim for AMP is for publishers to be able to load their sites quickly on mobile since mobile responsive could be clunky and slow because desktop resources are heavy and plenty. If we’re going, to be honest with ourselves, most of the elements of a desktop website is unnecessary for a mobile site.
How to Integrate with Amazon Web Services to provide Simple email service?[Updated]
AMAZON WEB SERVICES is one who provides simple email service which used for email-marketing purpose when someone wanted to send bulk messages to 1000 of users at very low cost, it can also be used for transactional messages like if you are doing any transaction and you want to give alert to the user through email/message, Amazon Web Services is used. SES mainly using AWS Services for providing email services. It costs only $0.10 for per 1000 emails and 60,00 mail can be sent under a free trial.
What is the need for Amazon Web Services?
It allows doing only one way messaging like it only can send messages to the user but you can not receive messages from users. You can only receive spams and bounces from the users. For two-sided mail service, AWS has a work-mail. It sends notifications according to the need of users but It is not a complete messaging solution. It is also scalable as you can increase the email sending limit.
How does Amazon Web Services work?
Firstly in Amazon Web Services you just have to log in to console that is SES service then service nearest region. There are 3 important parts –
To manage identities – It is used under free trial we can send 2000 emails but after that, you have to buy the AWS to increase the limit.
Monitoring email sending
Configure email receiving – It is only used for receiving the bounce emails. First when we will verify domain then we can send the email to verified users and domains only when we are under a free trial. But after increasing the limit of email we can send more than 2000 emails to unverified domains as well.
How to Verify a new domain to AWS services?
Go to the domain.
Click on verify new domain
Put your domain name then verify it.
After clicking verify you have to create text record and put the name from where you have hosted your domain (like GoDaddy, host gator..)
Under pending verification click on the domain then you have created text record in that copy the text value and text name.
Go to your portal from where you have purchased your domain then upload it in settings and AWS will verify your domain that you are the owner of the domain or not. After verifying, you are ready to send that emails to the verified users.
Again go to emails.
Verify the emails then put your mail there and verify it.
Now you can send mail using AWS SES. a.) Go to your portal again, click domain (whichever you wanted to choose) b.) Manage settings then change the host and text value (taken from AWS SES put it there) then save it. Now, text record is set up. c.) Refresh it, check your domain and it will show that it is verified. We can send the message to verified users. d.)In sending statistics you can check bounces, rejections ( when the user get spams or something). If your rejections are high, AWS got to know that you are sending spam to random people and it will just stop SMTP.
How to send emails using to the users SMTP Server?
1. For that, you need server name, port, use of transport layer security. 2. Click on create SMTP and download the credentials. 3. Make your mail in MS-OUTLOOK which is a third party tool. In that go to Account Settings and click in AWS and fill the required details(copy the SMTP server name, username, password). 4. Login user copy username passkey use TLS. 5. Check by going into test settings.
By this way you can use Amazon Web Services to work as a bulk email service provider.
Creatives are a huge part of the ad campaign. I always like to test a few different types so I thought I’d share them with you guys in case you need ideas
1. Plain images of the client – these ones are just pictures of my clients with no writing on them. Make sure they are relevant to the copy of the ad
2. Ads with whatever the offer is written aka free consultation or guide or quiz (make sure it passes the ad grid text) – a lot of people say these look too much like ads but they crush it for me. i like having it have some pattern interrupt.
3. Videos- if you or your client are good on video, definitely test out some videos. attention spans can be short so i try to keep these under 2 minutes. bonus points if you can get it under 1 minute so it can work on instagram too.
4. Relevant stock images- now stock images definitely do not always work depending on the case and some people probably read this and rolled their eyes lol. I used to be super against them. But in the last couple weeks I actually rolled them out to a campaign that needed fresh creative and picked something super relevant and its working pretty well. It depends on the case but if used in a creative and strategic way, stock can do well.
5. Credible images: have you or your clients spoken on stage? have you won any awards? got pics to prove it? pics that position people as an authority usually do pretty well for me.
Digital Marketing Agencies should focus on creating value for consumers in 21st-century. There are a billion of consumers who are connected through digital mediums so digital advertising agencies must always focus on creating value for Driven Marketing and Advertising. There are following planning that best digital agency should do:-
1. UI/UX PLANNING
:- user interface and user experience from important points for any digital marketer most of the marketer they know how to run add but they are not able to convert
their customer for them they must understand about user pain and user flow what people think and what they want while interacting with your brand
There are three types of audience in a digital marketing audience are the whom we target to show our clients project. We target our audience in three different ways :-
a. Basic Audiences- It is also known as a core audience in this we have to select our audience manually based on a characteristic, like Age, data, location and also demographic interest and behaviour of audiences.
b. Custom Audiences- In this we have to upload a data or a contact list to connect with our customer in facebook and also in this we have to target a people who already click business or atleast they put on impression in our advertisin it business part of Re-marketing audience.we can also distribute our audience in three parts-loyal and potential customer, web visitor and mobile user.
c. Look a Like Audiences- This is basically from by our customer information to find people similar to them on Facebook in this we have to target audiences on the basis of our custom audience data like E-MAIL PHONE NO.
3. BUDGET PLANNING:-
It takes money to make money. If we want to expand our brand increase our sale and grow our business we have to invest money into our marketing to make it happen we have to invest in digital marketing our business should be very visible in the online world because more potential customer moved online they actively search product online. So first we have to search a people on Social Media according to age, gender, locality from there we get knowledge about how many public who belong to the same category. For example:- We have to sale a tata in excavators for that we have to create a user segment and audience accordingly in facebook and google from them we have to set an audience example there be 90000 people in a single state so our cost for add will be 1/10 of people whom we target that is 9000.
So if you want a digital marketing agency that work with you as growth partner then always ask this three important questions
We at NB Digital Technologies always believe that all above points should be focused whenever we plan any digital marketing campaigns