How to do seositecheckup?

How seositecheckup can be done by using 301 redirection and Canonicalization?

Seo site checkup is necessary for a website to get ranked in the Google Search Engine. But before doing seositecheckup, there are different types of Technical things that you should check first. From those technical things some are as follows –

  • 301 Redirection
  • Canonicalization

301 Redirection

301 redirection is simply redirecting permanently from one url to another url. 301 redirects drives the site visitors, new visitors, search engines to the different url compared to the original used url in the browser or selected url in the search engine page.

Email forwarding is the crucial stage in the process of moving Information Email forwarding is the crucial stage in the process of sending information from one Another. Hence, the same is used for the website that is redirection in which If you are driving form one url to another url, you have to take necessary steps for increasing the trust of the visitors that they got the right place. So this what a 301 redirection is. It is used by the marketers to migrate traffic to the website and implement by the developers.

Why is it used by the marketers??

The main reasons that marketers might setup 301 redirect are:-

  1. For increasing the domain authority the developers associates towards the common web convention like http, www ,etc.
  2. By using different URL to rebrand the website.
  3. For redirecting traffic to a website from other URL owned by the same organisation.
  4. When the company wants to change its website name 301 redirect helps to maintain the inbound links to the original url of that migrated new domain.This is why actually 301 redirect is necessary to send the visitors to the rights web address.
  5. SOmetimes brands purchases teh domains to same name or subject to generate more traffic to their website.
  6. To eliminate the broken links in the website.

When 301 redirects is used??

There are several reasons that 301 redirects use –

  1. When there is a problem in redirecting between the different versions of your domains
  2. When you don’t setup 301 redirect to the website, it becomes hard to migrate the traffic to the new domain
  3. When you have to redirect the older internal links to the website.
  4. When you don’t want to use the temporary solution for redirection then 301 is the default setting for the website management.

Where it is stored?

As everything we operate or use is stored in database. So as here 301 redirects stored in database.For enabling or disabling 301 redirection, you can use the ‘bulk actions’ menu and the checkboxes to quickly disable or enable a lot of redirects.

How to test?

When a brand migrates their old domain to new domain and that old domain is not showing means in the page 404 error is showing then your website is not using 301 redirection in that webpage.

How to setup 301 redirect?

Here’s how to set up a 301 redirects

Step 1 of 4 Open up a text editor such as “Notepad”.

Step 2 of 4  Copy the following line of code into your text editor, replacing http://www.example.com/ with the URL you wish to forward your domain name to.

Redirect 301 / http://www.example.com/
Step 3 of 4 Save the file as .htaccess.

Step 4 of 4 Upload the file to your web space.

This is the way to setup 301 redirection and its necessity.

Canonicalization

What is Canonicalization?

Canonicalization is a process of standardization which means a process of converting the whole data into the standard or normal form. This converting of data is done by using a canonical tag.

Canonicalization deals with the web content that has many possible urls. Having same web content with differnet urls can cause problems for search engines as they can detect the wrong url. But by using canonicalization one can direct www.xyz.com; http://xyz.com all into same url.

Why it is used?

The canonical tag is used to do canonicalization which helps to make a master copy of the duplicate contents in multiple pages.Canonical tag is used to prevent the problems caused by duplicate or identical contents in multiple pages.

To make easy the tracking of metrics for a particular product.

To display the URL in the search engines that you want people to see.

When you should use it?

It is used when 301 redirect can harm the user experience then canonical tag is used.

Where in the webpage you can use it?

Canonical tag or canonical link is the rel=canonical element which is an HTML element that prevents duplicate content issues with the help of webmasters. This is done by using “canonical URL “ which helps to point the preferred version of Webpage. It also helps in improving SEO.

Who are the people using it?

Canonical tags are used by the developers and SEO expertise to avoid duplicacy.

How it can be used?

For example there are following common duplicate content URLs-

http://xyz.com/index.php (main page)

http://www.xyz.com/index.php (Ohh! all pages also resolve with the sub-domain)

http://www.xyz.com/index.php?ref=crazy-.. (this looks like a way to track a referral sources)

http://www.xyz.com/index.php/print (the ad-free and graphic light print version)

A canonical tag is used to reference towards the main page that is http://www.xyz.com/index.php and could be placed in the header of all the above pages.

How is it implemented in the Webpage?

It is implemented in the Webpage, inside HTML header there is a canonical tag which is a part of it. In this the place where title tag, meta description tag and the robots tag is used.Canonical tag solution is relatively easy to implement and straight forward for the development of projects.

This is why the canonical tags are introduced and how it is used.

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