TOP 6 marketing strategies to improve your Website -SEO rankings

  1. Improve your page loading speed

Your page loading time is important for a few reasons.

First of all, if your load speed is too slow, Google will recognize this, and it will harm your ranking.

But a slow website will also impact the way your website visitors engage with your pages.

As a result, those negative interactions will hurt your ranking too.

  1. Produce high quality content

How often do you update your website?

If you haven’t touched it since the day you built it, you probably don’t have a great SEO ranking right now.

To drive more traffic to your website and increase its popularity, you need to give visitors a reason to keep coming back.

Your content needs to be high quality, recent, and relevant.

Another factor that impacts your SEO ranking is so-called dwell time.

This relates to how much time people spend on your website per visit.

If your site has fresh, exciting, or newsworthy information, it will keep visitors on your page longer and improve your dwell time.

Websites that provide highly informative content typically have long dwell time.

Google Chrome controls nearly 45% of the Internet browser market share, making it the most popular browser in the world.

That number will continue to rise as Chrome was also the most downloaded browser of 2017:

High quality and relevant content will increase the chances of your website being bookmarked by visitors.

  1. Optimize your images

Pictures and other images are great for your website.

But you need to make sure they are optimized properly if you want these images to improve your SEO ranking.

I’m referring to factors such as the file format and size.

Huge images can slow your page loading time, which, as I’ve said, hurts your ranking.

Resize or compress your images to optimize them.

You can also use your images to sneak in keywords by naming them accordingly.

  1. Break up your content with header tags

Headings are another way to help improve the user experience on your website.

They break up the content and make it easier to read or skim.

Plus, headers make everything look more appealing, which is always beneficial.

If your website is just a wall of text, it’s going to discourage people from spending a long time on it.

As a result, your SEO ranking will suffer.

If you’re running your site on WordPress, you can easily change the header tags.

  1. Start blogging

It’s an outstanding tool for lead generation and helps you engage with visitors to your website.

But what most people don’t realize is blogging also improves SEO rankings.

Here’s why.

As I have already mentioned, producing fresh, updated, and relevant content can drive people to your website and give them a reason to stay on your pages for a while.

Well, blogs are the perfect channel for you to accomplish this.

If you can establish a large group of faithful readers, you can get lots of traffic to your site on a daily basis.

  1. Use outbound links

There are certain things you can do to increase the credibility of your website.

Sure, you can make claims, but it looks much better if you back them up.

All of your data claims should be linked to trustworthy and authoritative sources.

As you can see from what you’ve read so far today, I do this myself.

But here’s another example that illustrates what I’m talking about from a blog post I wrote about generating l

Top IT and Digital marketing courses to get jobs in raipur

Digital marketing agency

Choose among 10 best courses for your professional and career growth in jobs in raipur

Best Digital marketing course in Raipur Chhattisgarh

If you are searching for best Digital marketing coaching institute then you must ask this 5 important questions

1) What will be the outcome of the digital marketing course ?

2) What should be the ideal time to learn all skills ?

3) What type of Digital markteing job postiion are there in any organization

4) can I apply all my learnings to practical projects while learning theories

5) am I able to work as freelancer or get a full time job after the course

Answer to these important questions will give you a clear understanding of the out come of your course

After completion of digital marketing course in raipur you can get following job positions

1) Social media executive – where you will be responsible for managing all Social media accounts of clients creating content and posting on all channels and managing online reputation of all clients

2) Junior/Senior media ad buyer – as a ads specialist for buying traffic you can be a ad manager for running ads for facebook and Google

3) Content manager – nowadays every organization is creating content and posting it on social media and YouTube so there so job position for planning and creating content

4) SEO executive

Best Digital marketing coaching institiute in raipur chhattisgarh
Know more about various digital marketing courses being conducted in our institute

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Become a Full stack Developer

3] Join the best cloud computing course in raipur chhattisgarh

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Learn Amazon Web services ,Google Cloud and become a certified consultant

4] Join Best Mobile application [Android Development course] in raipur Chhattisgarh

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5] Join the best AI CHatbot development course in raipur chhattisgarh

Learn how to build AI chatbot using Google ai and amazon Alexa voice skills

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Join best Communication mastery courses

Top Digital Marketing Courses In Raipur

Digital marketing agency

Are you searching for best courses for Digital marketing in Raipur ?then you are at right place

Here is the list of top digital marketing courses in raipur with topics you must learn and upskill yourself for better proffessional growth

We have been practicing digital marketing since 6 years and we provide Digital marketing consulting Services and Training ,

Facebook marketing Course in Raipur

1] Facebook is the best social media platform to market your product and services if you learn facebook marketing properly you can earn as freelancer or can get a job in facebook marketing you should learn about

  • Finding the right audience – you need to learn about all audiences Basic,Custom and Lookalike
  • Laser Targeting – You need to learn Targeting – Demographics,behaviour,Interest,location
  • Finding the right message and adcopy – You need to learn to create perfect adcopy that gives you result
  • A/B testing and optimisation -You need to learn about various strategies to do optimisation
  • Reporting -Reporting through data and storeytelling through data is a skill you must have
  • Analytics- You need to learn anlysing your campign performance through various metrics and KPI

Instagram Marketing course in Raipur

Why Instagram ?

Instagram is having 5x engagement as compare to facebook and is the second biggest social media platform it has billion active users

Instagram is very gud for targeting youth one can become influencer in instagram and sell hell lot of products like food,cosmetics,fashion apparels,e-cbook,Infotainment products ,courses,and many more

In Instagram marketing Course you can learn about

  • Growth strategies- How to grow a page handle
  • How to increase your followers
  • How to run instagram ads
  • How create loyal audience
  • How to find the right keywords for trends
  • How to create posts that engage users

Google Ads Marketing Course in Raipur

Google ads is a tool to create ads to show in all google marketing platform

  • Search Engine Marketing – whenever you search for any product /services or any brand in google search you see an – you will run how to create search ads that converts
Seo course in raipur

How to run Display banner advertising through Google ads ?

You might have seen various ads popping up screen in various website and mobile app or email all these ads are run by google ads there are various ad sizes for creatives and you have thousand of placements where your ad is shown ,In google ads marketing course you will learn how to run these ads

How to run Youtube ads through Google ads ?

Youtube is the secoond most search engine and drives approx 40% of mobile Traffic ,

You might have seen various youtube ads before playing any video in youtube rite .. So all the youtube ads are created through Google Ads platform only there are different formats and types

  • Bumper ads
  • Trueview ads
  • Trueview Discovery Ads
  • Trueview Instream Ads

SEO Course In Raipur

Google Search is the best marketing channel for quality leads as a Digital marketer Search Egine Optimisation should be on the top priority in your learning schedule you simply cant spend all your money on digital advertising you need to have a regular organic traffic in your website

Search engine optimisation is an art as so many competitors are doing seo and you need to fight with google ML/AI algorithms which is very tough as on every week there is a new google update in there search algorithm So you need to be updated and be skilled to overcome your competition

You need to find a course where you can get a complete theory learning of all topics as well as practicals to learn all the theory part practically

Topics you must learn in SEO

  • How Google Search works?
  • How to write attractive Headlines for better CTR?
  • How to do copywriting and storytelling through blogs?
  • How to setup wordpress and blog ?
  • How to do On Page SEO ?
  • How to do Off Page SEO ?

Digital analytics Course In Raipur

Analyzing your campaign performance is an on going process whether its your ads or users in your landing pages you must have a data driven approach as in digital its all about metrics and KPI

In digital analytics you must learn

  • Campaign analytics- analyzing important metrics and KPI
  • Web analytics – analyzing import web metrics with respect to audience ,acquisition,behaviour and conversion

Email Marketing Course in Raipur

Email is like old telegram, its the best way to communicate with your leads in personal communication with advanced behaviour tracking tools and CRM you can utilise email to sell your product your services so as digital marketer its a very important channel to master the art

Things you must learn in email marketing

  • How to write effective subject lines
  • How to build email sequences
  • How to write emails that convert users to buy your product

5 awesome ways for Facebook marketers to A/B test there ad creatives for higher conversion rate

Digital Marketers

Creatives are a huge part of the ad campaign. I always like to test a few different types so I thought I’d share them with you guys in case you need ideas

1. Plain images of the client – these ones are just pictures of my clients with no writing on them. Make sure they are relevant to the copy of the ad

2. Ads with whatever the offer is written aka free consultation or guide or quiz (make sure it passes the ad grid text) – a lot of people say these look too much like ads but they crush it for me. i like having it have some pattern interrupt.

3. Videos- if you or your client are good on video, definitely test out some videos. attention spans can be short so i try to keep these under 2 minutes. bonus points if you can get it under 1 minute so it can work on instagram too.

4. Relevant stock images- now stock images definitely do not always work depending on the case and some people probably read this and rolled their eyes lol. I used to be super against them. But in the last couple weeks I actually rolled them out to a campaign that needed fresh creative and picked something super relevant and its working pretty well. It depends on the case but if used in a creative and strategic way, stock can do well.

5. Credible images: have you or your clients spoken on stage? have you won any awards? got pics to prove it? pics that position people as an authority usually do pretty well for me.

What types of creatives are working well for you?

3 Questions a Business Owner should ask a Digital Marketing Agency.

Ai Chatbot Platform

Digital Marketing Agencies should focus on creating value for consumers in 21st-century. There are a billion of consumers who are connected through digital mediums so digital advertising agencies must always focus on creating value for Driven Marketing and Advertising. There are following planning that best digital agency should do:-

1. UI/UX PLANNING

:- user interface and user experience from important points for any digital marketer most of the marketer they know how to run add but they are not able to convert

their customer for them they must understand about user pain and user flow what people think and what they want while interacting with your brand

2] AUDIENCES:-

There are three types of audience in a digital marketing audience are the whom we target to show our clients project. We target our audience in three different ways :-

a. Basic Audiences- It is also known as a core audience in this we have to select our audience manually based on a characteristic, like Age, data, location and also demographic interest and behaviour of audiences.

Ai Chatbot Platform

b. Custom Audiences- In this we have to upload a data or a contact list to connect with our customer in facebook and also in this we have to target a people who already click business or atleast they put on impression in our advertisin it business part of Re-marketing audience.we can also distribute our audience in three parts-loyal and potential customer, web visitor and mobile user.

c. Look a Like Audiences- This is basically from by our customer information to find people similar to them on Facebook in this we have to target audiences on the basis of our custom audience data like E-MAIL PHONE NO.

3. BUDGET PLANNING:-

It takes money to make money. If we want to expand our brand increase our sale and grow our business we have to invest money into our marketing to make it happen we have to invest in digital marketing our business should be very visible in the online world because more potential customer moved online they actively search product online. So first we have to search a people on Social Media according to age, gender, locality from there we get knowledge about how many public who belong to the same category. For example:- We have to sale a tata in excavators for that we have to create a user segment and audience accordingly in facebook and google from them we have to set an audience example there be 90000 people in a single state so our cost for add will be 1/10 of people whom we target that is 9000.

So if you want a digital marketing agency that work with you as growth partner then always ask this three important questions

We at NB Digital Technologies always believe that all above points should be focused whenever we plan any digital marketing campaigns

Want to know what is Digital Marketing?[The Ultimate Guide:2018]

Digital Marketing

An Introduction To Digital Marketing.

Before Knowing Digital Marketing let us clear the basics

What is marketing?

  • Marketing is a skill and technique to build relationship with customer to sell the product effectively.
  • Dr. Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.”
  • According to the American Marketing Association (AMA) Board of Directors, Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

What is Digital Marketing?

  • Digital Marketing is a skill and technique, to build relationship with the customer and to sell product effectively using digital channels such as search engine, social media, email etc.
  • According to Kotler and Armstrong, Digital marketing is a form of direct marketing which links consumers with sellers electronically using interactive technologies like emails, websites, online forums and newsgroups, interactive television, mobile communications etcetera.

Digital Marketing is an Art and Science
It is an art because as a digital marketer one should communicate very well with brand’s targeted audience so for that you need practice and always be in a mode to try new things and be efficient,So you have to understand the human behaviour, you have to create user personas, which requires a lot of imagination and u have to think like an artist .
It is a science because as a digital marketer you have to understand human pyschology and use various technical products, tools and techniques to accomplish your goals and objective . It also involves analysis of huge data and to check the performance of various multichannel campaigns
That’s why Digital marketing is both art and science.

4 C’s of Digital Marketing
The 4 C’s of digital marketing are

  • Curate

It involves collecting all the relevant content you need and arranging it in one place.

  • Content

Content is the most important tool. Know your target audience and create contents according to the need.

  • Connect

Once you have created content it is very important to connect with your target audience for sales of your product and to build relationship with your customer.

  • Convince

Once you have connected with your target audience you have to convince them to buy your product.
According to Avinash Kaushik sir, “a good digital marketer is one who has measurement model before having a campaign”.
A measurement model includes:

  • Goal

A goal is a specific numeric value you want to reach. For example one thousand likes on facebook page.

  • Objective

Objectives are things you need to do to reach your goals. They can be micro or macro or both. For example to get one thousand likes on facebook page you need to post images, micro blogs, share posts etc.

  • Key performance indicators or KPI

KPI helps you know where exactly you’re heading towards your goal or to indicate where you stand. For example likes on the facebook page per day.

  • Metrics and Dimensions

They are mathematical units to determine your goal.

AIDA
It is said you should not design campaigns, you should build funnels. Funnels as in levels or path to reach your target audience. Funnels can be build using AIDA.

  • Awareness

Awareness means to aware or to inform people about your brand, company or product.

  • Interest build up

Once you have aware people about your brand, your company and your product, the next step is to build interest among the target audience, to drive traffic and to gain attention of your target audience.

  • Decision

This is the level or step where you actually start advertising your product on the basis of which the target audience or customer decides to use your service, choose your brand or buy your product.

  • Advocacy

This is the end-point where your customer has chosen you and become loyal to you. This is the point where he or she advocates your brand or product or company.

Channels of Digital Marketing
There are numerous channels of digital marketing and every channel has its own individual importance. One has to choose a channel wisely to make accomplish a campaign successfully. Some of the important channels are as follows:

Email also known as electronic mail includes various is one of the important channel used in digital marketing. Email marketing is sending newsletters, brochures, business requests, advertisements etc. to potential and current customers.
Example- Gmail, Yahoo.

  • What is Social Media Marketing?

Social media is one of the important channels used in digital marketing. It involves running ads in social, managing pages etc to drive traffic from various social mediums.
Example- Facebook, Instagram, Twitter.

  • What is Display Advertising?

There is a display ad space network in search engine and various third party websites where you can run your ads to gain traffic from the displayed ads.

Search engines are used to increase the visibility of websites in search engine pages and to drive traffic from there.

  • What is Video Advertising?

Videos are visual contents that are used to inform people about the brand, products etc. Videos can be posted on social media, YouTube, and various related websites as per your requirement to drive traffic.

  • What is Forum Marketing?

There are various public forums on which people discuss, asks questions on a particular topic. It can be used as a channel for digital marketing to drive traffic from there.
Example Quora

  • What is Mobile App Network Marketing?

Mobile app network is a channel basically used to run ads in every possible android mobile app.

Messengers such as facebook messenger, whatsapp messenger are also used as a channel to promote your products.

  • SMS

SMS marketing involves sending bulk sms to the customers.

  • What is Blog Marketing?

Blogs are used to aware people about the brand, company, products, etc. and is used to drive traffic to websites.
Among all the above mentioned channels Search Engine is considered as a most important channel because when a customer thinks of buying something he searches it first for the details and features and enquire about it. YouTube videos have maximum number of conversions.

Tools used in Digital Marketing
There are infinite number of tools required in digital marketing to create advertisements, sending bulk emails and sms, video creation, image creation and many more. They are both paid and free.

Two common ways of digital marketing

  • Organic Media Marketing

Organic in layman’s language means something which is original. When you curate original content while focusing your target audience and when u distribute through various channels then if your content is compelling and unique you will be getting a huge traction and attention from your users which is the most essential part of inbound marketing ,So If you rely on organic way of marketing you’re likely to become a content marketer.
Example- writing own blogs, creating own content

  • Paid Media Marketing

Paid is something which is when an advertiser show your content only when u pay , it is done with the help of using various Advertising tools. You act like an agent for that platform ,If you rely on this way, you are likely to become a digital advertiser or media buyer. A paid advertising is a good way to get instant traffic but the disadvantage it is interruption to a user
Example- running paid ads on social media, paying to get ads on first rank in search engine.

What is User Persona?
The first and foremost step in any marketing whether traditional or digital is to know the target audience. Target audience is the one whom you want to sell your products and build relationship with.
A user persona is a fictional representation of your ideal customer. A persona is generally based on user research and incorporates the needs, goals, and observed behaviour patterns of your target audience. Various user segments are used to design a user persona.
This is where you need to show your amazing skills, designing a user persona is a must . u should be including everything you know about your user for an example user demographics,24by7 lifecycle,shopping and buying interest ,location.

To Know More About Digital Marketing Agency

To Apply For Digital Marketing Courses In Raipur, Chhattisgarh.

Top Digital Marketing Companies In India

Top Digital Marketing Companies

Top digital marketing companies in delhi
1.brainworkindia.net:

if you start searching in google brainworkindia  rank as no 1 website on kewyord digital marketing agency in delhi so itself it proofs how good they are in SEO.

*they are specialised in web development and digital marketing

*they have worked with some awesome client like nestle ,fortis ,hyundai

2.http://www.bluedigital.co.in:

*they have 30 positve google review and are very good in their work

*they are specialised in mobile marketing,seo and other things

*they have worked with some awesome client like lenskart, philips, abp news etc

3.buffalosoldiers.in:

*they are one of the best digital marketing company in delhi.

*they are specialised in trendsetting, brand builders

*they have worked with Beervana,htc, Tech Mahindra

top digital marketing companies in mumbai

top digital marketing agencies

 

1.www.ethinos.com/:

*they are one of well known agencies in mumbai for digital marketing.

*

they have a capture in social media and search marketing

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they have awesome relationship with their clients some of them are Toyota, ICICI, etc

2.http://fhdigital.co/:

*

they are one of the high impact business solutions and digital marketing agencies in mumbai.

*

digital markeing and advertising are their specialisation that no one can compete.

*

they have a upper hand in dealing with clients some of them are aditya birla, wipro, bluestar etc

3.https://fruitbowldigital.com:

*

a good name in mumbai and has won a gold medal in best digital marketing company.

*

specialised inbrand communication, social media and design.

*

they have a strong and good image because they have worked with mnc like reliance, saint gobain,mahindra etc.

best digital marketing companies in hyderabad

1.https://www.shootorder.com/:

*

a digital marketing who has is roots from hyderabad and one the leading companies in this field.

*

seo, web hosting and many more things are their areas of specialisation.

*

they have worked with bmw, centuary, hathway and many more amazing companies.

2.http://www.infinityreach.com/:

*

they have been ranked in 1st page of google as they have worked hard for it.

*

they have done masters in ppc, content marketing and many other things.

*

they have worked with wizcraft,fedcup, smr holdings and many more awesome clients.

3.

www.firstshow.co.in:

*

they are one of dynamic companies in this field and one of ranked marketing expert in hyderbad and india.

*

in the field of online marketingand digital strategy nobody can shake their place.

*

they have worked with named comapnieslike beer county, utv, reliance etc.

 

best digital marketing agency ingurgaon

1.https://ncmborz.com/:

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a gurgaon digital marketing agencies tops on google list and are one of sound companies in gurgaon.

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they have exelled in consultiong and seo.

*

they have dealed with sahara, indianchowk and many more big firms.

2.http://brandhype.in/:

*

they are the leading company in this field.

*

they have specialisation in email marketing, seo, website design etc.

*they have worked with top clients like cosco, redprints etc.

3.http://www.digifish3.com/:

*

digifish is leaders and top rankers in google when it comes to digital marketing agency.

*

they have done a superb job in digital marketing, mobile marketing and many more.

*

broadway, digital india campaign, my healthbuddy and more are their projects in which they have done a great job.

list of best digital markeing companies in bangalore:

1.https://www.langoor.com/:

*

they are marketing agency which helps a company to achieve a brand image.

*

digital strategy, design and etc are the works nobody can beat them on.

*

they have worked with clients like central, wipro, peter england and more which have the brand name on their on.

2.https://www.ralecon.com/:

*

they have ranked on the top of the list in google as they have done a superb job in digital marketing.

*

they have a work specialization on seo, ppc, online reputation management and many more things.

*

they have a sound client management system like jindal, hdfc, orchids and more.

3.http://www.amplifium.com/in/:

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a company based on banglore which has excelled its roots in india throughtheir work.

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strategy, marketing automation and many other works are the things that they have superioirity on.

*

they have sound clients like ozonegroup, capillary, sight savers etc.

List of digital marketing agency in pune:

1.https://www.ikf.co.in/services/digital-marketing.html:

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their work is to give people a brand fixation so that they can do their work smoothly and excell.

*

they have a superb work in mobile app development, search engine marketing and more.

*

they have managed to do a superb job with some big names like tata, mahindra, finolex and more.

2.http://www.digiwale.com/:

*

they are masters in this field and they do a superb job in this field.

*

they have a mastery in seo, sem, web design and more.

*

tatasky, max life, peter pan and more amazing names are added to their list when it comes to client handling.

3.http://www.yashus.in/:

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they are amongst the top rankers in google in this feild which takes a lot of hard work in itself.

*

they are specialized in seo, digital marketing etc.

*

lupin, icici, axis bank are the big names attached to them when it comes to client handling.

 

Share this articles with your freinds let them know if they  are looking for any services either Seo services or Sem services or   content marketing agency   or facebook marketing agency in india