TOP 6 marketing strategies to improve your Website -SEO rankings

  1. Improve your page loading speed

Your page loading time is important for a few reasons.

First of all, if your load speed is too slow, Google will recognize this, and it will harm your ranking.

But a slow website will also impact the way your website visitors engage with your pages.

As a result, those negative interactions will hurt your ranking too.

  1. Produce high quality content

How often do you update your website?

If you haven’t touched it since the day you built it, you probably don’t have a great SEO ranking right now.

To drive more traffic to your website and increase its popularity, you need to give visitors a reason to keep coming back.

Your content needs to be high quality, recent, and relevant.

Another factor that impacts your SEO ranking is so-called dwell time.

This relates to how much time people spend on your website per visit.

If your site has fresh, exciting, or newsworthy information, it will keep visitors on your page longer and improve your dwell time.

Websites that provide highly informative content typically have long dwell time.

Google Chrome controls nearly 45% of the Internet browser market share, making it the most popular browser in the world.

That number will continue to rise as Chrome was also the most downloaded browser of 2017:

High quality and relevant content will increase the chances of your website being bookmarked by visitors.

  1. Optimize your images

Pictures and other images are great for your website.

But you need to make sure they are optimized properly if you want these images to improve your SEO ranking.

I’m referring to factors such as the file format and size.

Huge images can slow your page loading time, which, as I’ve said, hurts your ranking.

Resize or compress your images to optimize them.

You can also use your images to sneak in keywords by naming them accordingly.

  1. Break up your content with header tags

Headings are another way to help improve the user experience on your website.

They break up the content and make it easier to read or skim.

Plus, headers make everything look more appealing, which is always beneficial.

If your website is just a wall of text, it’s going to discourage people from spending a long time on it.

As a result, your SEO ranking will suffer.

If you’re running your site on WordPress, you can easily change the header tags.

  1. Start blogging

It’s an outstanding tool for lead generation and helps you engage with visitors to your website.

But what most people don’t realize is blogging also improves SEO rankings.

Here’s why.

As I have already mentioned, producing fresh, updated, and relevant content can drive people to your website and give them a reason to stay on your pages for a while.

Well, blogs are the perfect channel for you to accomplish this.

If you can establish a large group of faithful readers, you can get lots of traffic to your site on a daily basis.

  1. Use outbound links

There are certain things you can do to increase the credibility of your website.

Sure, you can make claims, but it looks much better if you back them up.

All of your data claims should be linked to trustworthy and authoritative sources.

As you can see from what you’ve read so far today, I do this myself.

But here’s another example that illustrates what I’m talking about from a blog post I wrote about generating l

0 Shares

Leave a Comment

5 × 2 =